Omnichannel Digital Ops Leader

DFI Retail Group; Hong Kong; On-site; HKD 900,000 - 1,200,000; Full time

Job summary

DFI Retail Group is seeking a Digital Operations Senior Manager to drive omnichannel capabilities and orchestrate digital fulfilment initiatives across markets. You will evaluate e-commerce systems, support AI use cases, and help translate strategic goals into market-ready solutions.

The role involves coordinating with CoE, PMO, Group IT, and business units to ensure successful planning and execution, while maintaining playbooks and templates for digital readiness across the region.

Qualifications

• Bachelor’s degree in business administration, marketing, or related field.
• Experience in digital strategy, e-commerce, or retail operations is required.
• Familiarity with retail/FMCG trends and offline store digitalization is a plus.
• Proficiency in English; additional languages are desirable.

Responsibilities

• Assist in identifying, evaluating, and planning digital fulfilment solutions for e-commerce and in-store operations.
• Provide administrative and operational support during RFI/RFP processes, ensuring documentation and business requirements are organized.
• Support research and documentation of AI use cases, automation tools, and cross-market opportunities.
• Assist in evaluating project feasibility and operational impact, providing ground-level support to local teams during planning stages.
• Serve as a point of contact for omnichannel and e-commerce project inquiries in selected business units.
• Maintain and update tools, templates, and playbooks to support digital readiness across the region.
• Collaborate with CoE, PMO, Group IT, and stakeholders to execute tasks efficiently.
• Assist the Senior manager in gathering data and framing information for communications to senior leadership.

Skills

Digital strategy

E-commerce

Data analytics

CRM systems

Stakeholder management

Cross-functional collaboration

English language proficiency

Retail operations

Education

Bachelor’s degree in business administration, marketing, or related field

Tools

CRM systems

Data analytics tools

E-commerce platforms

Job description

DFI Retail Group is seeking a Digital Operations Senior Manager to drive omnichannel capabilities and orchestrate digital fulfilment initiatives across markets. You will evaluate e-commerce systems, support AI use cases, and help translate strategic goals into market-ready solutions.

The role involves coordinating with CoE, PMO, Group IT, and business units to ensure successful planning and execution, while maintaining playbooks and templates for digital readiness across the region.