New Media Operations Manager

Wuxi Life International Holdings Group Limited; Hong Kong; Hybrid; HKD 520,000 - 780,000; Full time

Job summary

Wuxi Life International Holdings Group Limited is seeking a senior professional to lead new media operations, formulating strategies across domestic and international markets and overseeing the content lifecycle from planning to execution. You will craft graphic, short-video, and livestream content to balance depth with virality, and drive brand awareness.

A strong candidate has 5+ years in new media, preferably in electronics or telecom, with excellent copywriting and trending-topic

Qualifications

• Master's degree or above.
• Minimum 5 years of experience in new media operations.
• Experience in electronics, smart hardware, or telecommunications preferred.
• Excellent copywriting, content planning, and information compilation skills; strong understanding of major new media platforms.

Responsibilities

• Formulate and oversee strategic planning for new media operations across domestic and international markets.
• Develop graphic, short-video, and live-stream content balancing depth with virality to enhance brand awareness.
• Build and optimize a private-domain operation system to boost fan engagement and user retention.
• Establish ROI-driven marketing evaluation systems and analyze exposure, engagement, and lead conversion data.

Skills

Copywriting

Content Planning

Info Compilation

Trend Analysis

Education

Master's degree or above

Job description

Wuxi Life International Holdings Group Limited View all jobs

• New Media Matrix Strategic Planning: Formulate and oversee operational strategies for mainstream social media platforms across domestic and international markets, in alignment with the Group's business scope; establish a standardized operational service system that reflects localized features.
• Content Marketing & Brand Building: Develop graphic, short-video, and live-streaming content that balances professional depth with viral potential, centered on the Group's core businesses, to enhance brand awareness and industry influence.
• Private Domain Operations & User Retention: Build and refine a full-funnel private-domain operation system; boost fan engagement and user stickiness through community operations, membership systems, and precision touchpoint strategies, achieving the accumulation and long-term conversion of high-value users.
• ROI-Oriented & Data-Driven Marketing: Establish an ROI-centric evaluation system for new media marketing; deeply track and analyze exposure, engagement, and lead conversion data across all channels; regularly produce review reports to continuously optimize placement strategies and content direction, ensuring efficient utilization of marketing budgets.
• External Resource Development & Public Relations: Expand and maintain relationships with local and overseas industry KOLs, tech and digital influencers, media outlets, and e-commerce platforms; carry out cross-border collaborations and product seeding campaigns; establish a new media crisis PR early-warning and response mechanism to safeguard the brand's positive image.
• Cross-Department Collaboration & Business Empowerment: Manage and mentor the new media team on a day-to-day basis; collaborate with product, sales, and e-commerce departments to close the loop from "public-domain traffic acquisition → private-domain accumulation → business conversion," empowering overall business growth.

Job Requirements

• Education & Qualifications: Master's degree or above.
• Work Experience: Minimum 5 years of experience in new media operations.
• Industry Background: Candidates with new media operations experience in the electronics, smart hardware, or telecommunications industries are preferred.
• Core Competencies: Excellent copywriting, content planning, and information compilation skills; thorough understanding of the algorithm mechanisms and operational logic of major new media platforms; high sensitivity to trending topics with the ability to respond rapidly.