Associate Media Manager

Amber Group; Hong Kong; On-site; HKD 420,000 - 620,000; Full time

Job summary

iClick Interactive, a subsidiary of Amber Group, is seeking an Associate Media Manager / Media Manager based in Hong Kong to lead media placements, negotiate with publishers, and manage cross-border campaigns across Asia.

You will drive media planning, oversee onboarding on China and overseas platforms, and work with regional teams in Hong Kong, Shenzhen, Shanghai, and Thailand to optimize campaigns and ensure regulatory compliance.

Qualifications

• Bachelor’s degree in Marketing, Communications, or Business Administration (or related field) is required.
• 4–8 years of experience with Digital Media platforms, journalism, PR, or marketing, with strong China digital media buying/planning experience.
• Mainland China background or extensive work with China publishers/vendors is highly preferred.
• Fluency in Mandarin, English, and Cantonese (spoken and written) to liaise with international and regional partners.

Responsibilities

• Lead media placement negotiations and maintain relationships with key media publishers or platforms.
• Serve as the main contact with China Digital Platforms to resolve account and campaign issues efficiently.
• Oversee client onboarding and ad account setups on China and overseas platforms.
• Ensure compliance checks and documentation for cross-border campaigns and overseas regulations.
• Handle quotation requests and media planning for international campaigns across markets.
• Develop media mix strategies and budget optimization aligned with campaign objectives.
• Coordinate with cross-regional media teams to optimize platform coverage and operations.
• Act as a bridge between sales, account, and strategy teams across Hong Kong, Shenzhen, Shanghai, and Thailand.

Skills

Digital Media Buying

Media Planning

Stakeholder Management

Cross-border Communications

Education

Bachelor’s degree in Marketing, Communications, Business Administration

Job description

We are seeking a highly capable and proactive Associate Media Manager / Media Manager to join our dynamic Media Team in iClick Interactive, a subsidiary of Amber Group. This incumbent will be based in Hong Kong and working in a leading enterprise marketing and data technology platform that empowers global brands to connect with target audiences across Asia and beyond.

As an Associate Media Manager / Media Manager, you will play a pivotal role in leading media placement negotiations, strategic media planning, and publisher management, managing multiple digital platforms with a strong primary focus on China Digital Platforms such as Xiaohongshu (Red). Working closely with cross-border teams across Hong Kong, Shenzhen, Shanghai, and Thailand, you will bridge the gap between regional client requirements and China media execution, ensuring smooth advertising campaigns from account setup to performance optimization.

Responsibilities

• Lead media placement negotiations and maintain strong, direct working relationships with key media publishers or platforms.
• Act as the key point of contact with key media publishers (e.g. direct teams/representatives from China Digital Platforms) to resolve account and campaign issues efficiently.
• Oversee client onboarding and ad account setups on China and overseas ad platforms.
• Manage business qualification audits, industry compliance checks, and documentation requirements, especially for cross-border clients navigating overseas or mainland advertising regulations.
• Process quotation requests and handle media planning for international campaigns across various vertical markets.
• Formulate media mix strategies, format allocations, budget optimization, and audience segment recommendations based on campaign objectives.
• Partner closely with cross-regional internal media teammates to split platform coverage and streamline operations.
• Serve as a central communication bridge between sales, account, and strategy teams across Hong Kong, Shenzhen, Shanghai, and Thailand.

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration. Education in a related field (or equivalent experience) is also acceptable.
• 4 to 8 years of experience with Digital Media platforms, Journalism, PR or any marketing expertise. Strong experience in China Digital Media Buying / Planning is required. Candidates with more experience will be considered as Media Manager.
• Mainland China background or extensive working experience with China publishers/vendors is strongly preferred to ensure fluent, culturally aligned, and effective communication with platform representatives.
• Excellent trilingual communication skills in Mandarin, English, and Cantonese (written and spoken) to seamlessly liaise with international clients, regional sales teams, and mainland media partners.
• Proven stakeholder management ability to collaborate effectively across distributed regional teams.
• Strong problem-solving skills with a proactive mindset when dealing with compliance roadblocks or client deadlines.