Overseas Social Media Operation

Futu Holdings Limited; Hong Kong; On-site; HKD 350,000 - 450,000; Full time

Job summary

A global financial services firm located in Hong Kong is looking for a Social Media Operations professional. The ideal candidate will have over 3 years of experience in social media management, possess a bachelor's degree, and be fluent in English. Responsibilities include developing social media strategies, creating engaging content across platforms like Twitter and Instagram, and analyzing data to optimize campaigns. A keen understanding of the finance and securities sector is a plus.

Qualifications

• 3+ years of proven experience in social media operations.
• Strong understanding of overseas social platforms and user habits.
• Fluent in English with excellent copywriting skills.

Responsibilities

• Develop global and regional social media strategies and promotion plans.
• Formulate and implement regional social media marketing strategies.
• Integrate resources and collaborate with cross-functional teams.

Skills

Copywriting

Data analysis

Creative planning

Social media management

Education

Bachelor's degree or above

Job description

Overview

• Develop global and regional social media strategies and promotion plans based on annual industry trends. Plan/execute content calendars and campaigns on X（Twitter）,Facebook, LinkedIn, Instagram, etc., accountable for communication effects and business KPIs
• Formulate regional social media marketing strategies, and collaborate with the team to drive the planning and implementation of their rollout
• Combine product roadmap, brand positioning and user insights to highlight product/service strengths from users' perspective. Proactively capture industry hot topics for content creation
• Integrate resources, collaborate with cross-functional teams on social media campaigns. Develop high-impact, brand-consistent content to strengthen user brand recall, and cooperate efficiently with overseas markets and headquarters
• Formulate operation strategies (user engagement, social media advertising, etc.). Track content performance via data analysis, optimize continuously to ensure effective reach to target users

Key Responsibilities

• Develop global and regional social media strategies and promotion plans based on annual industry trends. Plan/execute content calendars and campaigns on X（Twitter）,Facebook, LinkedIn, Instagram, etc., accountable for communication effects and business KPIs
• Formulate regional social media marketing strategies, and collaborate with the team to drive the planning and implementation of their rollout
• Combine product roadmap, brand positioning and user insights to highlight product/service strengths from users' perspective. Proactively capture industry hot topics for content creation
• Integrate resources, collaborate with cross-functional teams on social media campaigns. Develop high-impact, brand-consistent content to strengthen user brand recall, and cooperate efficiently with overseas markets and headquarters
• Formulate operation strategies (user engagement, social media advertising, etc.). Track content performance via data analysis, optimize continuously to ensure effective reach to target users

Requirements

• Bachelor's degree or above; overseas study/work experience preferred. Fluent in English (working language) with excellent English copywriting skills
• 3+ years of proven experience in social media operations. Interest in online brokerage industry; familiarity with finance, securities, futures trading is a plus. North American market experience preferred
• Strong creative planning and copywriting abilities. Deep understanding of overseas social platforms and user habits. Track record of designing actionable content marketing campaigns; excellent works/cases preferred
• Keen industry/user insights, ability to capture market trends. Agile thinking, self-motivated, result-oriented. Good at resource integration and innovative content production
• Strong logical reasoning and data analysis skills. Capable of data-driven iteration, review and summarizing reusable experience
• Outstanding execution, sense of responsibility and ambition. Detail-oriented, quick learner with good team spirit