Associate, Social and Content

Wpp; Hong Kong; Hybrid; HKD 180,000 - 320,000; Full time

Benefits offered by this job

Competitive medical insurance

Group retirement plans

Vision and dental insurance

Significant paid time off

Employee discounts

Job summary

WPP Media Hong Kong is seeking an Associate, Social and Content to bridge local audience engagement with cross-border China strategies. You will drive end-to-end social campaigns, manage creators and publishers, and optimize campaigns with data-driven insights.

You will collaborate with cross-functional teams, handle daily operations, and report on performance. The role requires 0–2 years of related experience, bilingual English/Chinese, and a proactive, detail-oriented mindset.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or a related field.
• 0–2 years of professional experience in social media management, content marketing, or influencer/KOL management.
• Strong familiarity with local media landscapes and platforms (Instagram, Facebook, YouTube, Threads, etc.).
• Hands-on knowledge of China social platforms and ecosystems (XiaoHongShu / RED, Douyin, WeChat, etc.).
• Strong project management, operational trafficking, and analytical skills.
• Detail-oriented with a results-driven mindset.
• Ability to thrive in a fast-paced environment, independently and collaboratively.
• Fluency in written and spoken English and Chinese (Cantonese/Mandarin).
• Proficiency in Excel, PowerPoint, and AI tools.

Responsibilities

• Drive campaign ideation, recommendations, execution, and troubleshooting for local and China-focused social campaigns.
• Plan and execute integrated social and content strategies across platforms.
• Manage day-to-day account servicing and client/internal stakeholder expectations.
• Identify and manage relationships with local creators and cross-border KOLs.
• Oversee campaign operations: trafficking, scheduling, and monitoring.
• Generate data-driven performance reports and post-buy evaluations.
• Support partnerships with platform partners, media vendors, and MCNs.
• Share market trends and platform updates with the team.

Skills

Social media management

Content marketing

Influencer/KOL management

China platforms familiarity

Project management

English & Chinese proficiency

Excel & PowerPoint

AI tools

Education

Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or related field

Tools

Microsoft Excel

PowerPoint

AI tools

Job description

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

Reports To: Associate Vice President, Social and Content Marketing

Function: Media Management & Delivery

Location: Hong Kong

Role Summary and Impact

WPP Media Hong Kong is seeking a proactive and enthusiastic Associate, Social and Content to join our vibrant team. Reporting to the Associate Vice President, Social and Content Marketing, you will bridge the gap between local audience engagement and cross-border/China social strategies, including platforms such as Xiaohongshu, Douyin, WeChat, Meta, Threads, and YouTube. You will play a crucial role in bringing brand stories to life, managing end-to-end campaign operations, fostering creator partnerships, and driving measurable impact for our diverse client portfolio.

Core Responsibilities:

Strategy & Execution:Drive campaign ideation, recommendations, execution, and troubleshooting for both local and China-focused social media campaigns across WPP Media. Plan and execute integrated social and content strategies, act as a trusted advisor on end-to-end social solutions, and lead test-and-learn initiatives to elevate overall team capabilities.

Account & Stakeholder Management:Independently manage day-to-day account servicing duties, including overseeing project timelines and confidently managing client and internal stakeholder expectations across the entirety of the campaign lifecycle.

Influencer & Publisher Management:Identify, outreach, negotiate with, and manage relationships with local creators, cross-border Key Opinion Leaders (KOLs), and media publishers, ensuring thorough oversight of content creation.

Campaign Operations:Take ownership of day-to-day operational workflows. Manage campaign trafficking, booking system entries, schedule revisions, and active campaign monitoring, ensuring accuracy within internal systems and alignment with client business objectives.

Reporting & Analytics:Compile and present clear, data-driven campaign performance reports and customized post-buy evaluations. Analyze complex performance data to extract actionable insights and optimize future content and influencer strategies.

Partnership Development:Assist in building and maintaining strong relationships with platform partners, media vendors, and Multi-Channel Networks (MCNs) relevant to both local and China ecosystems.

Market Intelligence & Knowledge Sharing:Monitor and share market trends, platform algorithm updates, and emerging China/local digital behaviors with the wider WPP Media local team. Maintain a firm understanding of content formats, local and China platform management tools, and creator ecosystem best practices.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Required Skills & Experience:

• Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or a related field.
• 0–2 years of professional experience in social media management, content marketing, or influencer/KOL management.
• Strong familiarity with local media landscapes and platforms (Instagram, Facebook, YouTube, Threads, etc.).
• Hands-on knowledge or strong familiarity with China social platforms and ecosystems (XiaoHongShu / RED, Douyin, WeChat, etc.).
• Strong project management, operational trafficking, and analytical skills.
• Result-oriented mindset with high attention to detail.
• Ability to thrive in a fast-paced, deadline-driven environment both independently and collaboratively.
• Fluency in written and spoken English and Chinese (Cantonese/Mandarin) is essential to effectively manage China platform operations, KOL communication, and client reporting.
• Proficiency in Microsoft Excel, PowerPoint, and AI tools.

Desired Skills & Experience:

• Previous experience working within an agency environment.
• Experience in testing new social commerce features and leveraging emerging digital technologies.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require flexibility, please discuss this with the hiring team during the interview process.

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Demographic Questions (APAC)

At WPP Media we are committed to building a business and culture that is inclusive, and we believe that having a workforce that represents the society we live in is key to our success.

As part of this commitment, we have created this voluntary survey to include the collection and analysis of diversity data across our recruitment.

The following questions do not form part of your application, are completely optional and are not shared with our hiring teams, but we would be grateful if you would complete them to help us monitor fairness and equality across our recruitment process.

What gender identity do you most closely identify with? Select...