Merchandising & Product Development Director - Apparel Brand

Michael Page (Hong Kong); Hong Kong; On-site; HKD 900,000 - 1,300,000; Full time

Job summary

Michael Page Hong Kong represents a leading international Apparel & Accessories brand seeking a seasoned Senior Merchandiser to own the full product lifecycle from concept to commercialization. You will lead seasonal merchandising and drive end-to-end development with cross-functional teams across Asia.

The successful applicant has 8+ years in merchandising and product development, strong category profitability skills, and Cantonese/English/Mandarin proficiency. Travel across Asia is expected.

Qualifications

• Bachelor's degree in Fashion, Textiles, Merchandising, Business or related discipline.
• 8+ years of merchandising and product development experience with leadership responsibility.
• Strong background in apparel, accessories, headwear, lifestyle products or related consumer categories.
• Proven experience managing seasonal assortments, product lifecycles, sourcing, costing and margin management.
• Strong commercial acumen with experience driving category performance and profitability.
• Experience working with global suppliers and manufacturing partners.
• Fluent Cantonese, English and Mandarin required.

Responsibilities

• Own the full product lifecycle from concept to commercialization.
• Develop and execute seasonal merchandising and assortment strategies across key product categories.
• Lead end-to-end product development from concept, costing, sampling, and commercialization through production.
• Partner with Design, Sourcing, Supply Chain, Marketing, and Sales to deliver profitable product ranges.
• Analyse market trends, customer insights, and competitor activity to identify growth opportunities.
• Drive product architecture, pricing strategy, margin improvement, and category profitability.
• Manage supplier relationships and negotiate costing to achieve margin targets.
• Ensure product quality, delivery timelines, and manufacturing feasibility during development.
• Lead, mentor, and develop merchandising and product development teams across the region.

Skills

Merchandising

Product development

Leadership

Stakeholder management

Costing & margin management

Sourcing

Category profitability

Education

Bachelor's degree in Fashion/Textiles/Merchandising/Business

Job description

• Own the full product lifecycle from concept to commercialization
• Globally recognised lifestyle and consumer brand

About Our Client

Our client is a leading international Apparel & Accessories brand with a strong global presence and reputation for quality, innovation, and product excellence. Headquartered globally with a significant APAC operation, the company continues to invest in product innovation, brand growth, and strategic expansion across the region.

Job Description

• Develop and execute seasonal merchandising and assortment strategies across key product categories
• Lead the end-to-end product development process from concept, costing, sampling, and commercialisation through to production
• Partner closely with Design, Sourcing, Supply Chain, Marketing, and Sales teams to deliver commercially successful product ranges
• Analyse market trends, customer insights, and competitor activity to identify growth opportunities
• Drive product architecture, pricing strategy, margin improvement, and category profitability
• Manage supplier relationships and negotiate costing to achieve margin targets
• Ensure product quality, delivery timelines, and manufacturing feasibility throughout development
• Lead, mentor, and develop merchandising and product development teams across the region

The Successful Applicant

• Bachelor's degree in Fashion, Textiles, Merchandising, Business, or related discipline preferred
• 8+ years of merchandising and product development experience, including leadership responsibility
• Strong background in apparel, accessories, headwear, lifestyle products, or related consumer categories
• Proven experience managing seasonal assortments, product lifecycles, sourcing, costing, and margin management
• Strong commercial acumen with experience driving category performance and profitability
• Experience working with global suppliers and manufacturing partners
• Fluent Cantonese, English and Mandarin required
• Strong leadership, presentation, and stakeholder management skills
• Willingness to travel across Asia as required

What's on Offer

Attractive package will be offered to the shortlisted candidate.