Merchandising & Product Development Director - Apparel Brand

Michael Page; Hong Kong; On-site; HKD 900,000 - 1,200,000; Full time

Benefits offered by this job

Travel across Asia

Job summary

Michael Page is recruiting for a senior merchandising and product development leader to own the full lifecycle from concept to commercialization. You will shape seasonal strategies and partner with global teams to deliver high-impact product ranges across apparel, accessories and lifestyle categories.

The role requires 8+ years of experience, strong leadership, and the ability to work with international suppliers.

Qualifications

• Bachelor’s degree in Fashion, Textiles, Merchandising, Business or related discipline.
• 8+ years of merchandising and product development experience with leadership responsibilities.
• Strong background in apparel, accessories, headwear, lifestyle products or related consumer categories.
• Experience managing seasonal assortments, product lifecycles, sourcing, costing and margin management.

Responsibilities

• Develop and execute seasonal merchandising and assortment strategies across key product categories.
• Lead the end-to-end product development process from concept to production and commercialization.
• Partner with Design, Sourcing, Supply Chain, Marketing and Sales to deliver commercially successful product ranges.
• Analyse market trends, customer insights and competitor activity to identify growth opportunities.
• Drive product architecture, pricing strategy, margin improvement and category profitability.
• Manage supplier relationships and negotiate costing to achieve margin targets.
• Ensure product quality, delivery timelines and manufacturing feasibility throughout development.
• Lead, mentor and develop merchandising and product development teams across the region.

Skills

Cantonese (fluent)

English (fluent)

Mandarin (fluent)

Leadership

Stakeholder management

Education

Bachelor's degree in Fashion, Textiles, Merchandising, Business, or related discipline

Job description

• Own the full product lifecycle from concept to commercialization
• Globally recognised lifestyle and consumer brand

• Own the full product lifecycle from concept to commercialization
• Globally recognised lifestyle and consumer brand

About Our Client

Our client is a leading international Apparel & Accessories brand with a strong global presence and reputation for quality, innovation, and product excellence. Headquartered globally with a significant APAC operation, the company continues to invest in product innovation, brand growth, and strategic expansion across the region.

Job Description

• Develop and execute seasonal merchandising and assortment strategies across key product categories
• Lead the end-to-end product development process from concept, costing, sampling, and commercialisation through to production
• Partner closely with Design, Sourcing, Supply Chain, Marketing, and Sales teams to deliver commercially successful product ranges
• Analyse market trends, customer insights, and competitor activity to identify growth opportunities
• Drive product architecture, pricing strategy, margin improvement, and category profitability
• Manage supplier relationships and negotiate costing to achieve margin targets
• Ensure product quality, delivery timelines, and manufacturing feasibility throughout development
• Lead, mentor, and develop merchandising and product development teams across the region

The Successful Applicant

• Bachelor's degree in Fashion, Textiles, Merchandising, Business, or related discipline preferred
• 8+ years of merchandising and product development experience, including leadership responsibility
• Strong background in apparel, accessories, headwear, lifestyle products, or related consumer categories
• Proven experience managing seasonal assortments, product lifecycles, sourcing, costing, and margin management
• Strong commercial acumen with experience driving category performance and profitability
• Experience working with global suppliers and manufacturing partners
• Fluent Cantonese, English and Mandarin required
• Strong leadership, presentation, and stakeholder management skills
• Willingness to travel across Asia as required

What's On Offer

Attractive package will be offered to the shortlisted candidate.

Quote job ref: JN-102026-7126293