Media Manager, Regional – Premium Brand

Global Executive Consultants Ltd.; Hong Kong; On-site; HKD 600,000 - 800,000; Full time

Job summary

A leading premium appliance brand in Hong Kong is seeking a Media Manager to oversee media activities and implement global strategies. The ideal candidate will possess over 5 years of experience in brand management, strong communication skills, and the ability to drive results through innovation. Responsibilities include managing media plans, collaborating with stakeholders, and driving the execution of marketing campaigns. This role requires a strategic thinker with strong analytical skills and the willingness to travel internationally.

Qualifications

• 5+ years of experience in brand management, media leadership, or similar roles.
• Proven ability to drive results with a consumer-centric approach.
• Strong skills in communication in both local language and English.

Responsibilities

• Manage global brand and media strategies across all channels.
• Create annual regional media plans and budget based on business goals.
• Drive media innovation through testing and scaling successful campaigns.

Skills

Brand management

Media leadership

Strong relationship-building

Leadership skills

Analytical skills

Education

University degree in Marketing or related field

Job description

Media Manager, Regional – Premium Brand (Ref. No.: 27660)

Our client, a leading premium appliance brand, is seeking a high‑calibre individual for this position

Job Duties

• Responsible for media activities within the Cluster by managing and implementing global brand and media strategies, covering all channels (off-/online, social and biddable campaigns).
• Manage the cluster media partner on the creation of annual regional media plan and budget planning based on business goals and brand KPI’s. Establish and maintain partnership with agencies, publishers, tech partners and data providers to execute marketing campaigns.
• Collaborate closely with central media management and sales teams to deliver fully integrated and effective media plans.
• Drive media innovation by identifying testing opportunities, oversee the execution and scale up successful pilots.

Job Requirements

• University degree or equivalent, preferably in Marketing or a related field.
• 5+ years of business experience in brand management, media leadership, or a related role, ideally within a leading premium brand.
• Broad and current expertise across relevant functional areas.
• Strong relationship‑building, leadership, and networking skills.
• Proven ability to drive results through consumer‑centric thinking and a performance‑driven approach.
• High business acumen and a commercial mindset.
• Strategic thinker with agility and strong analytical skills.
• Skilled in managing and collaborating with diverse stakeholders across reporting lines; excellent communication skills in both the local language and English.
• Strong international experience and mobility; willingness to travel.