Brand Manager (Overseas Markets)

Pax Group Holdings Limited; Hong Kong; On-site; HKD 900,000 - 1,300,000; Full time

Job summary

Pax Group Holdings Limited seeks an Overseas Brand Marketing Lead to drive global brand strategy and market expansion. You will manage end-to-end campaigns, budgets, and cross-channel execution across overseas markets.

You will lead IMC plans, product marketing, and social media engagement with KOLs, ensuring creative storytelling and strong ROI across international markets.

Qualifications

• Bachelor's degree or above in Advertising, Marketing, Communications, or related discipline.
• Minimum 5 years of overseas FMCG or consumer electronics brand marketing experience.
• Proven success in launching products and campaigns in international markets.
• Strong brand strategy, storytelling, and hands-on execution.

Responsibilities

• Formulate and execute annual overseas brand marketing strategies.
• Manage global marketing budget and ROI across campaigns.
• Develop IMC plans for new product introductions and GTM.
• Lead product marketing from concept to localized field execution.
• Design online and offline promotion strategies to reach target consumers.
• Oversee overseas social media presence on Instagram, TikTok, YouTube, and Reddit.
• Lead content marketing and collaborate with global KOLs and brand ambassadors.

Skills

Brand marketing

Cross-channel execution

Influencer partnerships

Content marketing

Education

Bachelor's degree in Advertising/Marketing/Communications

Tools

Instagram

TikTok

YouTube

Reddit

Job description

We are seeking a visionary and dynamic Overseas Brand Marketing Lead / Senior Manager to drive the global brand strategy and market expansion for our fast-growing consumer brand. You will be responsible for end-to-end brand planning, budget management, localized marketing campaigns, and cross-channel execution to enhance our brand presence and market share in overseas markets.

Key responsibilities

Formulate and execute comprehensive annual brand marketing strategies and plans aligned with overseas business objectives.

Manage and optimize the global marketing budget, ensuring maximum ROI across all campaigns and channels.

Develop and execute integrated marketing communication (IMC) plans for new product introductions (NPI) and go-to-market (GTM) strategies.

Drive product marketing initiatives, from conceptualization and positioning to localized field execution.

Design and implement online and offline promotion strategies to maximize touchpoints with target consumers.

Oversee overseas social media platforms (e.g., Instagram, TikTok, YouTube, Reddit) to build a highly engaged community.

Lead content marketing strategy, producing creative and culturally relevant content that resonates with global target audiences.

Build and manage relationships with global KOLs, influencers, and brand ambassadors to amplify brand voice.

Plan and execute localized offline marketing activities, including international trade shows, pop-up events, and regional activations.

Leverage global media networks and PR resources to increase brand exposure and manage brand reputation.

Requirements

Bachelor's degree or above in Advertising, Marketing, Communications, or a related discipline.

Minimum 5 years of experience in FMCG or Consumer Electronics overseas brand marketing.

Proven success in launching products and landing impactful brand marketing campaigns in international markets.

Outstanding brand strategic thinking, creative storytelling, and hands-on marketing execution capabilities.

Possess a robust network of overseas media connections, marketing agencies, and KOL resources.

Fluent in spoken and written English (additional languages are a plus).

Willing to travel internationally or work overseas as required.