Marketing Specialist

Leadingnation; Hong Kong; On-site; HKD 320,000 - 520,000; Full time

Job summary

Leadingnation in Hong Kong SAR is seeking a Marketing Specialist to support Global Logistics Alliance - GLA Family’s marketing and business development efforts. The role focuses on planning campaigns, coordinating promotional activities, and boosting brand visibility across digital and offline channels.

You will conduct market research, analyze trends, prepare reports, and provide insights to optimize strategies and member engagement.

Qualifications

• Candidates should possess strong Communication and Customer Service skills to interact effectively with members, partners, and internal stakeholders.
• Candidates should possess Market Research skills to gather data, analyze trends, and generate actionable marketing insights.
• Candidates should possess Marketing Strategy skills to support campaign planning, brand positioning, and promotion of services.
• Candidates should possess Sales-related skills to assist in lead generation, follow-up, and relationship management within the logistics network.
• Candidates should ideally have experience in marketing within B2B, logistics, or related industries, and familiarity with digital marketing tools and analytics.
• Candidates should have strong organizational skills, attention to detail, and the ability to manage multiple projects in a fast-paced environment.
• Candidates should hold a relevant diploma or degree in Marketing, Business, Communications, or a related field, or demonstrate equivalent practical experience.
• Candidates should be proficient in written and spoken English; additional language skills commonly used in international trade or logistics are an advantage.

Responsibilities

• Plan and execute marketing campaigns across digital and offline channels.
• Coordinate promotional activities to support brand visibility and member engagement.
• Conduct market research, analyze trends, prepare reports, and provide insights to improve strategies.
• Collaborate with internal teams and external partners to support sales initiatives, events, and customer service activities.
• Create marketing content, maintain accurate marketing databases, and ensure consistent messaging across platforms.

Skills

Communication

Customer Service

Market Research

Marketing Strategy

Sales Support

B2B Marketing

Digital Marketing

Education

Marketing/Degree or related

Tools

Digital marketing tools

Job description

Role Description

This full-time, on-site Marketing Specialist role is based in Hong Kong SAR and focuses on supporting Global Logistics Alliance - GLA Family's marketing and business development objectives. The Marketing Specialist will plan and execute marketing campaigns, coordinate promotional activities, and support brand visibility across digital and offline channels. Responsibilities include conducting market research, analyzing trends, preparing reports, and providing insights to improve marketing strategies and member engagement. The role involves close collaboration with internal teams and external partners, assisting with sales initiatives, events, and customer service activities to strengthen relationships and drive network growth. The Marketing Specialist will also help create marketing content, maintain accurate marketing databases, and ensure consistent messaging across all platforms.

Qualifications

• Candidates should possess strong Communication and Customer Service skills to interact effectively with members, partners, and internal stakeholders.
• Candidates should possess Market Research skills to gather data, analyze trends, and generate actionable marketing insights.
• Candidates should possess Marketing Strategy skills to support campaign planning, brand positioning, and promotion of services.
• Candidates should possess Sales-related skills to assist in lead generation, follow-up, and relationship management within the logistics network.
• Candidates should ideally have experience in marketing within B2B, logistics, or related industries, and familiarity with digital marketing tools and analytics.
• Candidates should have strong organizational skills, attention to detail, and the ability to manage multiple projects in a fast-paced environment.
• Candidates should hold a relevant diploma or degree in Marketing, Business, Communications, or a related field, or demonstrate equivalent practical experience.
• Candidates should be proficient in written and spoken English; additional language skills commonly used in international trade or logistics are an advantage.