Marketing Officer: Digital & Retail Growth for Bakery

Hang Heung Cake Shop Co Ltd; Hong Kong; On-site; HKD 223,000 - 312,000; Full time

Job summary

Hang Heung Cake Shop Co Ltd in Hong Kong is seeking a Marketing Officer / Digital Marketing Officer to plan and execute brand marketing campaigns for pastry products and to develop retail and online strategies.

You will manage social media, digital advertising, SEO, and e-commerce growth, coordinate promotions across stores, analyze data, and collaborate with designers and vendors to ensure brand consistency.

Qualifications

• Minimum 2 years in food retail or FMCG marketing.
• Knowledge of retail and digital marketing platforms.
• Social media & content creation skills for Facebook, Instagram and XHS.
• Interpersonal and collaboration skills to work with cross-functional teams.
• Able to work independently with strong teamwork skills.
• Experience in Bakery or F&B industry is a plus.
• Experience in Shopify is a plus.
• Immediate availability is highly preferred.
• Work closely with marketing team, designers and other team members to resolve issues.
• Foster a collaborative and creative team environment.

Responsibilities

• Plan and execute brand marketing campaigns to promote pastry products.
• Develop retail and online marketing strategies including events, social media, SEO, and e-commerce growth initiatives.
• Coordinate promotional activities across retail channels and stores for festivals and product launches.
• Analyze customer behavior and marketing performance data, delivering actionable insights.
• Collaborate with internal teams and external vendors to ensure brand consistency and marketing effectiveness.

Skills

Social media

Content creation

Interpersonal skills

Collaboration

Retail marketing

Digital marketing

Analytics

Independent work

Tools

Facebook

Instagram

XHS

Shopify

Job description

Hang Heung Cake Shop Co Ltd in Hong Kong is seeking a Marketing Officer / Digital Marketing Officer to plan and execute brand marketing campaigns for pastry products and to develop retail and online strategies.

You will manage social media, digital advertising, SEO, and e-commerce growth, coordinate promotions across stores, analyze data, and collaborate with designers and vendors to ensure brand consistency.