Marketing Officer

Maxim's Caterers Limited; Hong Kong; On-site; HKD 167,000 - 279,000; Full time

Job summary

Maxim’s Caterers Limited in Hong Kong is seeking a motivated Marketing Officer to support integrated marketing programs for our diverse restaurant and F&B brands. You will plan campaigns, create materials, and coordinate activities with internal teams and external partners.

The role focuses on digital and traditional advertising, content creation, social media, influencer partnerships, and market research. A bachelor’s degree in Marketing or related field and 1–2 years’ experience are preferred,

Qualifications

• Bachelor’s degree in Marketing, Communication, Business, or related discipline.
• 1-2 years of experience in digital marketing, F&B, Retail, FMCG or Advertising is preferred, but fresh graduates with strong interest will also be considered.
• Familiar with the operation of online social platforms and promotion is an advantage.
• Able to work independently, detailed-minded and organized.
• A good team player with excellent interpersonal and communication skills with creative mindset and can-do positive attitude.
• Proficient in MS Word, Excel, PowerPoint and Chinese Word Processing.

Responsibilities

• Plan and collaborate with other departments to manage integrated innovative and creative marketing programs from conceptualization to execution on food products.
• Prepare marketing materials including flyers, poster, booklet, all kinds of advertising materials, etc
• Work closely with various internal and external parties to implement marketing programs online and instore to drive customer engagement, online campaign awareness and in turn maximize brand exposure and profitability
• Participate in implementation of integrated traditional and digital advertising campaign from material coordination, booking & evaluation with media agency and vendors
• Develop creative concepts and produce engaging multimedia content (caption, visuals, short-form videos) to enhance audience engagement, including photo shooting, public relations, social media, digital marketing and influencer marketing
• Coordinate brand research, prepare competitive analysis, assist campaign reviews and provide marketing insights for business development
• Handle ad hoc projects and tasks as assigned

Skills

Marketing communication

Digital marketing

Team collaboration

Interpersonal skills

Creative mindset

Education

Bachelor’s degree in Marketing

Job description

About Us

Founded in 1956, Maxim’s Group is one of Asia’s leading food and beverage companies, operating Chinese, Western, Japanese and Southeast Asian restaurants, quick service outlets, bakery shops and cafes, and an institutional catering service. Maxim's Group also produces a range of festive products, including the award-winning Hong Kong MX Mooncakes, and is a licensee of Starbucks Coffee, Genki Sushi, IPPUDO, The Cheesecake Factory and Shake Shack in various territories. Altogether, the Group has over 40,000 employees and 2,000 outlets in Asia.

Proud of our heritage and humbled by our success, we are committed to a sustainable and innovative future. To learn more about Maxim’s, visit www.maxims.com.hk

Responsibilities

Plan and collaborate with other departments to manage integrated innovative and creative marketing programs from conceptualization to execution on food products. Prepare marketing materials including flyers, poster, booklet, all kinds of advertising materials, etc

Work closely with various internal and external parties to implement marketing programs online and instore to drive customer engagement, online campaign awareness and in turn maximize brand exposure and profitability

Participate in implementation of integrated traditional and digital advertising campaign from material coordination, booking & evaluation with media agency and vendors

Develop creative concepts and produce engaging multimedia content (caption, visuals, short-form videos) to enhance audience engagement, including photo shooting, public relations, social media, digital marketing and influencer marketing

Coordinate brand research, prepare competitive analysis, assist campaign reviews and provide marketing insights for business development

Handle ad hoc projects and tasks as assigned

Requirements

Bachelor’s degree in Marketing, Communication, Business, or related discipline

1-2 years of experience in digital marketing, F&B, Retail, FMCG or Advertising is preferred, but fresh graduates with strong interest will also be considered

Familiar with the operation of online social platforms and promotion is an advantage

Able to work independently, detailed-minded and organized

A good team player with excellent interpersonal and communication skills with creative mindset and can-do positive attitude

Proficient in MS Word, Excel, PowerPoint and Chinese Word Processing

Good command in both written and spoken English and Chinese (Cantonese & Mandarin)

Candidates with less experience may be considered as Assistant Marketing Officer

All applications and data collected will be treated in strict confidence and used exclusively for recruitment purposes. Only short listed candidates will be invited for interview. The company will retain the applications for a maximum period of 24 months and may refer suitable candidates to other vacancies within the Group.

Unlock job insights

Your application will include the following questions:

• Which of the following statements best describes your right to work in Hong Kong?
• What's your expected monthly basic salary?

Restaurants & Cafes (Full Service) 101-1,000 employees

About Maxim’s Caterers Limited

Founded in 1956, Maxim’s Group is one of Asia’s leading food and beverage companies, operating Chinese, Western, Japanese and Southeast Asian restaurants, quick service outlets, bakery shops and cafes, and an institutional catering service. Maxim's Group also produces a range of festive products, including the award-winning Hong Kong MX Mooncakes, and is a licensee of Starbucks Coffee, Genki Sushi,

IPPUDO, The Cheesecake Factory and Shake Shack in various territories. Altogether, the Group has over 1,800 outlets.

Proud of our heritage and humbled by our success, we are committed to a sustainable and innovative future. To learn more about Maxim’s,

visit www.maxims.com.hk

About Maxim’s Caterers Limited

Founded in 1956, Maxim’s Group is one of Asia’s leading food and beverage companies, operating Chinese, Western, Japanese and Southeast Asian

restaurants, quick service outlets, bakery shops and cafes, and an institutional catering service. Maxim's Group also produces a range of festive products, including the award-winning Hong Kong MX Mooncakes, and is a licensee of Starbucks Coffee, Genki Sushi,

IPPUDO, The Cheesecake Factory and Shake Shack in various territories. Altogether, the Group has over 1,800 outlets.

Proud of our heritage and humbled by our success, we are committed to a sustainable and innovative future. To learn more about Maxim’s,

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