Marketing Manager (Shenzhen based)

Leadingnation; Hong Kong; On-site; HKD 210,000 - 326,000; Full time

Job summary

Epermarket is seeking a Marketing Manager for the Shenzhen-based, on-site role to lead the Marketing and Events team and drive the annual plan. You will manage brand positioning, customer engagement, and partnerships with expatriate associations, international schools, and social organizations.

You will collaborate with Product, Operations, Logistics, Customer Service, and Sales to align marketing initiatives with commercial priorities, while overseeing special projects and new product lines.

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field.
• 3+ years' experience in marketing, event management, or account management.
• Experience in e-commerce, retail, FMCG, or online platforms is a plus.
• Strong project management and organizational skills for handling multiple campaigns.
• Excellent analytical ability to assess campaign performance and KPI trends.
• Proficiency with marketing tools, platforms, and software.
• Strong communication and collaboration skills in a multicultural environment.

Responsibilities

• Lead the Marketing and Events team and execute the annual marketing plan.
• Manage brand positioning and customer engagement aligned with business objectives.
• Build partnerships with expatriate associations, international schools, and social organizations.
• Coordinate with Product, Operations, Logistics, Customer Service and Sales on marketing initiatives.
• Monitor KPIs, conduct market research, and deliver monthly performance reports to senior management.

Skills

Project management

Analytical skills

Communication

Interpersonal skills

Marketing tools

Education

Bachelor's degree in Marketing, Communications, Business

Job description

Company Description

Epermarket is an online grocery store serving China's international community with a wide selection of imported foods and beverages. With more than 7,000 products, including imported meats and cheeses, organic produce, and fine wines, Epermarket focuses on delivering familiar, high-quality items at accessible prices. Customers shop via an easy-to-use website and app, with flexible payment options and convenient delivery timeframes designed to simplify daily life. The company prioritizes freshness and safety through ISO 9001 certification, regular SGS testing, temperature-controlled deliveries, and robust stock and traceability systems. Epermarket is committed to enriching quality of life in China by making reliable, safe, and comforting food choices readily available.

Role Description

The Marketing Manager is a full-time, on-site role based in Shenzhen, responsible for leading the Marketing and Events team, developing and executing the annual marketing plan in line with business objectives. Manage brand positioning, customer engagement, and community growth through partnerships with expatriate associations, international schools, and social organizations. Work closely with Product, Operations, Logistics, Customer Service, and Sales to align marketing initiatives with commercial priorities, while overseeing special projects and new product lines. Monitor KPIs, conduct market research, and provide monthly performance reports and strategic recommendations to senior management.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field .
• Minimum 3 years of experience in marketing, event management, account management, or a related role.
• Previous experience in e-commerce, retail, FMCG, or online platforms is a strong advantage.
• Strong project management and organizational skills , with the ability to manage multiple projects, campaigns, and deadlines simultaneously.
• Strong analytical skills , with the ability to assess campaign performance, interpret KPIs, and recommend improvements.
• Proficiency in marketing tools, platforms, and software .
• Strong communication and interpersonal skills , with the ability to collaborate effectively with cross-functional teams.
• Comfortable working in a fast-paced, multicultural and international environment .
• Fluent English required; Mandarin is a plus.