Marketing Manager (IP)

Ocean Park Hong Kong; Hong Kong; On-site; HKD 450,000 - 580,000; Full time

Job summary

Ocean Park Hong Kong is seeking a dynamic marketing specialist to plan, create, and manage digital content across channels to boost IP visibility and fan engagement.

You will lead social media campaigns, on-site activations, and partnerships, coordinate with internal teams and external agencies, and ensure all materials align with IP and licensing standards.

Immediate availability is highly preferred.

Qualifications

• Bachelor's degree in Marketing, Digital Media, Communications, or related field.
• 3–6 years relevant experience in marketing, social media, or brand marketing.
• Proven experience managing social media platforms including content planning, posting, community engagement, and performance tracking.
• Creative and fun persona, with strong ability to ideate engaging content and contribute to the playful spirit of our IP brands.
• Strong understanding of social media ecosystems, content formats, and platform algorithms.
• Hands-on experience in content creation, campaign execution, and digital storytelling.
• Comfortable with analytics tools (Meta Business Suite, Google Analytics, social listening tools).
• Al-Ready mindset with ability to use AI tools for content ideation, optimization, and workflow efficiency while maintaining brand/IP integrity.
• Strong communication, coordination, and project management skills.
• Creative, proactive, and able to manage fast-paced timelines.
• Passion for animals and conservation, aligning with Ocean Park's mission, is preferred.
• Immediate available is highly preferred.

Responsibilities

• Plan, create, and manage digital content (static, video, motion, storytelling formats) across channels to enhance IP visibility and fan engagement.
• Create engaging IP & brand experience through relevant consumer touch points.
• Execute digital and on-site campaigns for licensed product launches, retail/F&B collaborations, themed activations, and partner promotions. Coordinate with licensees to ensure cohesive messaging and brand alignment.
• Monitor platform trends, manage daily posting schedules, engage with fans, and grow online communities for key IP brands.
• Track KPIs, analyze digital performance, and recommend improvements to content, ads, and engagement strategies.
• Work closely with IP Design, Licensing, Retail, F&B, Marketing, and external agencies to deliver integrated marketing initiatives.
• Ensure all marketing materials follow IP guidelines, character rules, and licensing standards.
• Immediate availability preferred.

Skills

Social media management

Content planning & creation

Analytics & reporting

Community engagement

Project coordination

Storytelling

Education

Bachelor's degree in Marketing, Digital Media, Communications, or related field

Tools

Meta Business Suite

Google Analytics

Social listening tools

Job description

• Plan, create, and manage digital content (static, video, motion, storytelling formats) across channels to enhance IP visibility and fan engagement.
• Create engaging IP & brand experience through relevant consumer touch points.
• Execute digital and on-site campaigns for licensed product launches, retail/F&B collaborations, themed activations. and partner promotions. Coordinate with licensees to ensure cohesive messaging and brand alignment.
• Monitor platform trends, manage daily posting schedules, engage with fans, and grow online communities for key IP brands.
• Track KPIs, analyze digital performance, and recommend improvements to content, ads, and engagement strategies.
• Work closely with IP Design, Licensing, Retail, F&B, Marketing, and external agencies to deliver integrated marketing initiatives.
• Ensure all marketing materials follow IP guidelines, character rules, and licensing standards.

Requirements

• Bachelor's degree in Marketing, Digital Media, Communications, or related field.
• 3-6 years relevant experience in marketing, social media, or brand marketing.
• Proven experience managing social media platforms including content planning, posting, community engagement, and performance tracking.
• Creative and fun persona, with strong ability to ideate engaging content and contribute to the playful spirit of our IP brands.
• Strong understanding of social media ecosystems, content formats, and platform algorithms.
• Hands-on experience in content creation, campaign execution, and digital storytelling.
• Comfortable with analytics tools (Meta Business Suite, Google Analytics, social listening tools).
• Al-Ready mindset with ability to use Al tools for content ideation, optimization, and workflow efficiency while maintaining brand/IP integrity.
• Strong communication, coordination, and project management skills.
• Creative, proactive, and able to manage fast-paced timelines.
• Passion for animals and conservation, aligning with Ocean Park's mission, is preferred.
• Immediate available is highly preferred.

Applicants not contacted within six weeks may consider their application unsuccessful. Personal data collected will be used for recruitment-related purpose only.