Marketing Manager (IP)

Ocean Park Corporation; Hong Kong; On-site; HKD 420,000 - 560,000; Full time

Job summary

Ocean Park Corporation in Hong Kong seeks a digital marketing specialist to plan, create, and manage IP-driven content across channels, boosting visibility and fan engagement.

You will lead engaging campaigns, coordinate with licensing partners, monitor trends, and analyze performance to optimize content and promotional activities, while aligning with the park's conservation mission.

Qualifications

• Bachelor's degree in Marketing, Digital Media, Communications, or related field.
• 3–6 years relevant experience in marketing, social media, or brand marketing.
• Proven experience managing social media platforms including content planning, posting, community engagement, and performance tracking.
• Creative and fun persona, with strong ability to ideate engaging content and contribute to the playful spirit of our IP brands.
• Strong understanding of social media ecosystems, content formats, and platform algorithms.
• Hands-on experience in content creation, campaign execution, and digital storytelling.
• Comfortable with analytics tools (Meta Business Suite, Google Analytics, social listening tools).
• Al-Ready mindset with ability to use AI tools for content ideation, optimization, and workflow efficiency while maintaining brand/IP integrity.
• Strong communication, coordination, and project management skills.
• Creative, proactive, and able to manage fast-paced timelines.
• Passion for animals and conservation, aligning with Ocean Park's mission, is preferred.
• Immediate available is highly preferred.
• Applicants not contacted within six weeks may consider their application unsuccessful.

Responsibilities

• Plan, create, and manage digital content across channels to enhance IP visibility and fan engagement.
• Create engaging IP & brand experience through relevant consumer touch points.
• Execute digital and on-site campaigns for licensed product launches, retail/F&B collaborations, themed activations, and partner promotions. Coordinate with licensees to ensure cohesive messaging and brand alignment.
• Monitor platform trends, manage daily posting schedules, engage with fans, and grow online communities for key IP brands.
• Track KPIs, analyze digital performance, and recommend improvements to content, ads, and engagement strategies.
• Work closely with IP Design, Licensing, Retail, F&B, Marketing, and external agencies to deliver integrated marketing initiatives.
• Ensure all marketing materials follow IP guidelines, character rules, and licensing standards.

Skills

Social media

Content planning

Campaign execution

Analytics tools

Storytelling

Project management

Education

Bachelor's degree in Marketing

Job description

Plan, create, and manage digital content (static, video, motion, storytelling formats) across channels to enhance IP visibility and fan engagement.

Create engaging IP & brand experience through relevant consumer touch points.

Execute digital and on-site campaigns for licensed product launches, retail/F&B collaborations, themed activations. and partner promotions. Coordinate with licensees to ensure cohesive messaging and brand alignment.

Monitor platform trends, manage daily posting schedules, engage with fans, and grow online communities for key IP brands.

Track KPIs, analyze digital performance, and recommend improvements to content, ads, and engagement strategies.

Work closely with IP Design, Licensing, Retail, F&B, Marketing, and external agencies to deliver integrated marketing initiatives.

Ensure all marketing materials follow IP guidelines, character rules, and licensing standards.

Requirements

Bachelor's degree in Marketing, Digital Media, Communications, or related field.

3-6 years relevant experience in marketing, social media, or brand marketing.

Proven experience managing social media platforms including content planning, posting, community engagement, and performance tracking.

Creative and fun persona, with strong ability to ideate engaging content and contribute to the playful spirit of our IP brands.

Strong understanding of social media ecosystems, content formats, and platform algorithms.

Hands-on experience in content creation, campaign execution, and digital storytelling.

Comfortable with analytics tools (Meta Business Suite, Google Analytics, social listening tools).

Al-Ready mindset with ability to use Al tools for content ideation, optimization, and workflow efficiency while maintaining brand/IP integrity.

Strong communication, coordination, and project management skills.

Creative, proactive, and able to manage fast-paced timelines.

Passion for animals and conservation, aligning with Ocean Park's mission, is preferred.

Immediate available is highly preferred.

Applicants not contacted within six weeks may consider their application unsuccessful. Personal data collected will be used for recruitment-related purpose only.