Marketing Manager (F&B)

Leadingnation; Hong Kong; On-site; HKD 420,000 - 780,000; Full time

Benefits offered by this job

Performance bonus

Medical coverage

Staff dining

Job summary

Leadingnation is seeking a Marketing Lead to manage a diverse 50+ venue portfolio, own end-to-end campaigns, and lead digital marketing efforts across social platforms. You will collaborate with culinary teams, store operations, and designers to drive seasonal promotions and new openings.

The role requires 5–8 years of marketing experience in F&B/hospitality, strong creativity, and Cantonese/English fluency (Mandarin a plus). Immediate availability preferred.

Qualifications

• Bachelor’s degree in Marketing, Communications, Hospitality or related discipline.
• 5–8 years of solid marketing experience in F&B or hospitality.
• Strong creativity, trend awareness, and proven digital marketing or social media track record.
• Fluent in Cantonese and English; Mandarin proficiency highly regarded.
• Immediate availability is highly preferred.

Responsibilities

• Plan, develop, and execute marketing campaigns, seasonal menus, promotions and openings across the brand portfolio.
• Oversee digital platforms and social channels; drive content creation and copywriting.
• Establish relationships with media and influencers to maximize exposure.
• Collaborate with culinary, operations, and designers for on‑ground execution.
• Monitor trends, track ROI, and support CRM/membership loyalty programs.
• Lead minor marketing projects and manage vendor relations.

Skills

Digital marketing

Brand management

Campaign planning

Social media

Cross-functional collaboration

Education

Bachelor’s Degree in Marketing, Communications, Hospitality

Tools

Facebook

Instagram

Xiaohongshu

Dianping

Job description

• Leading F&B Hub: Manage a diverse portfolio of 50+ international dining venues
• Full-Spectrum Marketing: Own end-to-end digital campaigns, and new venue opening
• Excellent Benefits: Performance bonus, medical coverage, and staff dining perks.

Key Responsibilities

Campaign & Brand Management: Plan, develop, and execute comprehensive marketing campaigns, seasonal menus, festive promotions (e.g., Mooncakes), and new restaurant openings across our diverse brand portfolio.

Digital & Social Media Marketing: Oversee and manage official digital platforms and social media channels (e.g., FB, IG, and mainland Chinese platforms like Xiaohongshu/Dianping where applicable). Drive content creation, copywriting, and basic multimedia production.

PR & Influencer Engagement: Establish and maintain strong relationships with media outlets, food critics, and food influencers (KOLs) to maximize brand exposure and secure positive coverage.

Cross-functional Collaboration: Partner closely with internal culinary teams (Executive Chefs), store operations, and graphic designers to ensure seamless, on-the-ground execution of all promotional activities.

Market Analysis & CRM: Monitor market trends, track campaign performance (ROI), and support CRM/membership loyalty programs to drive repeat customer traffic.

Lead minor marketing projects independently, manage vendor relations, and provide guidance to junior team members.

Requirements

Bachelor’s Degree in Marketing, Communications, Hospitality, or a related discipline is preferred.

5 - 8 years or above of solid marketing experience within the F&B or hospitality industry.

Strong sense of creativity, excellent trend awareness, and a proven track record in digital marketing or social media management.

Fluent in spoken and written Cantonese and English. Professional proficiency in Mandarin is highly regarded.

A genuine passion for food and dining culture, highly organized, proactive, and able to thrive in a fast-paced environment.

Immediate availability is highly preferred.