Marketing Executive (Content Creation)

Crimson Education; Hong Kong; Hybrid; HKD 320,000 - 420,000; Full time

Job summary

Crimson Education is looking for a Marketing Executive to drive content creation and digital marketing efforts in Hong Kong. You will localise campaigns, engage prospective students and families, and develop email campaigns to nurture leads.

You will create English and Chinese content across websites, blogs, emails, and social media, producing assets for performance campaigns while collaborating with the HK Sales & Marketing team to optimise results.

Qualifications

• Proven experience in content and digital marketing, and campaign management.
• Excellent copywriting and editing in English and Chinese.
• Familiarity with paid advertising platforms (Google/Facebook/Instagram).
• Creative mindset and ability to produce engaging content aligned with brand goals.
• Fresh graduates with strong writing and creative skills are welcome; training provided.

Responsibilities

• Drive lead generation, customer engagement, and campaign success through content, digital marketing, and email marketing initiatives.
• Localise campaigns for the Hong Kong market and connect with prospective students and families.
• Create, edit, and manage high-quality content in English and Chinese for websites, landing pages, blogs, email campaigns, newsletters, and social media.
• Produce marketing assets such as ad copy, creatives, banners, and social visuals tailored for performance campaigns.
• Plan and execute TOFU and BOFU campaigns to nurture, engage, and convert leads throughout the customer journey.
• Develop and manage email marketing campaigns and newsletters to drive engagement and support lead nurturing and conversion.
• Manage organic and paid search campaigns, including keyword research, ad copywriting, campaign setup, and performance optimisation.
• Implement SEO strategies to improve website ranking and visibility in local search results.
• Collaborate with the wider digital marketing team to localise and adapt global campaigns for the Hong Kong audience.
• Monitor and analyse website traffic, campaign performance, and user engagement, preparing actionable reports and recommendations.
• Support the sales team by producing tailored content for prospective students and parents.

Skills

Content marketing

Digital marketing

Campaign management

Copywriting

Bilingual English/Chinese

Tools

Google Ads

Facebook Ads

Instagram Ads

Canva

Marketo

Job description

Crimson Education is the world’s leading college admissions consulting firm, with over 1,490 Ivy League offers and 2,410 to the US Top 15. We help ambitious students gain admission to the world’s top universities through expert-led guidance and proven, data-driven strategies. Crimson students are 7x more likely to get into the Ivy League than their peers. We were recently featured on the front page of the Wall Street Journal.

Crimson is the only college admissions consultancy that brings together:

• Former Ivy League and Top 20 admissions officers to rigorously review and refine applications
• Professors and PhD teaching fellows from leading universities to guide students through original, independent research — with pathways to selective peer-reviewed publication or conference presentation
• Past ISEF winners and judges who coach students to compete for state, national, and international science fair awards
• Capstone project mentors who help students design and scale leadership initiatives with real-world impact, measurable outcomes, and credible external validation

We’re backed by leading VC firms, including Tiger Global, Heal Partners, IceHouse Ventures, and Movac, and recently closed a USD $40M Series D funding round at a USD $640M valuation. We now operate across 21 markets worldwide, including the US, Canada, UK, Singapore, Japan, Hong Kong, Australia, and New Zealand.

Marketing Executive (Content Creation)

Details About This Role

• Employment: Full-Time
• Location: Hong Kong (remote work possible for part of the week)
• Team: Working within the HK Sales & Marketing team

What You Will Be Responsible For

As a Marketing Executive, you will drive lead generation, customer engagement, and campaign success through impactful content, strategic digital marketing, and robust email marketing initiatives. You’ll play a key role in localising campaigns for the Hong Kong market and connecting with prospective students and families.

Key Responsibilities

• Create, edit, and manage high-quality content in both English and Chinese for websites, landing pages, blogs, email campaigns, newsletters, and social media.
• Produce marketing content assets such as ad copy, creatives, banners, and social visuals tailored for performance campaigns.
• Plan and execute TOFU (Top-of-Funnel) and BOFU (Bottom-of-Funnel) campaigns to nurture, engage, and convert leads throughout the customer journey.
• Develop and manage email marketing campaigns and newsletters to drive engagement and support lead nurturing and conversion.
• Manage organic and paid search campaigns, including keyword research, ad copywriting, campaign setup, and performance optimisation.
• Implement SEO strategies to improve website ranking and visibility in local search results.
• Collaborate with the wider digital marketing team to localise and adapt global campaigns for the Hong Kong audience.
• Monitor and analyse website traffic, campaign performance, and user engagement, preparing actionable reports and recommendations.
• Support the sales team by producing tailored content for prospective students and parents.

Skills We Are Looking For

• Proven experience in content marketing, digital marketing, and campaign management.
• Excellent copywriting and editing skills in both English and Chinese.
• Familiarity with paid advertising platforms (Google Ads, Facebook Ads, Instagram, etc.).
• Creative mindset and ability to produce engaging content aligned with brand goals.
• Fresh graduates with strong writing and creative skills are welcome to apply — training and mentorship will be provided.

Personal qualities we are looking for

• High learning agility and growth mindset – comfort in a fast-paced, high-growth environment.
• Creativity and initiative – you love to test new ideas and can see a project through from start to finish on time.
• Collaborative and communicative – a team player who works well with others to achieve shared goals.
• Passion for education and professional development.

Bonus Skills And Experience

• Proficiency in marketing tools like Canva, Marketo, Storyblok, or other marketing integration software.
• Experience with A/B testing, CRO (Conversion Rate Optimisation), and performance marketing.
• Knowledge of the US/UK undergraduate application process.
• Strong understanding of SEO, SEM, and SEA will be a plus.

Why work for Crimson?

• Rapidly growing, hyper-global, EdTech startup (named TIME Top50 EdTech companies)
• Join a high-performing, diverse, and ambitious team
• Utilise innovative technology to reimagine the education landscape
• Limitless growth and development opportunities

If you’re passionate about education, looking for a fast-paced, collaborative environment, and want to work with cutting-edge technology, then we want to hear from you!

We will be in touch via email, please keep an eye on your junk/spam folder for emails from HR.

Our Mission

Crimson Education was founded on the belief that all students should have access to global education. Our services are designed to accelerate each student’s trajectory towards the very best education and professional opportunities. Each student has a holistic, personalised Crimson team of mentors and teachers to prepare them well for university and beyond. We thrive not just on our students’ admission to their dream universities, but focus on and celebrate their development over time.

Education

As part of our holistic approach to education, Crimson Education provides a full suite of services powered by proprietary technology to facilitate our students in gaining admission into the best possible universities, including:

• A full-fledged Online High School (Crimson Global Academy);
• University Admissions Consulting;
• Boarding School Admissions Consulting;
• Extracurricular Activities and Leadership Coaching;
• Internship and Career Advising;
• Interview Training; and
• Personalised Mentoring for Individual Development.