Marketing Executive

Urban Coffee Roaster Limited; Hong Kong; On-site; HKD 223,000 - 246,000; Full time

Job summary

Urban Coffee Roaster Limited is seeking a Marketing Coordinator to assist in executing 360° marketing campaigns, manage CRM platforms, and support social media and e-commerce operations. You will collaborate with designers, suppliers, and internal teams to drive promotions and cross-brand initiatives.

The role requires 1–2 years in marketing (F&B/retail preferred), strong content creation with CapCut, and fluency in English and Chinese (Cantonese/Mandarin).

Qualifications

• Bachelor's degree in Marketing, Business Administration or related field.
• 1-2 years in marketing, preferably F&B or retail.
• Experience with CRM platforms and loyalty programs preferred.
• Self-motivated, detail-oriented, and a team player in a fast-paced environment.
• Proven ability to multitask and meet deadlines.
• Strong content creation skills with CapCut proficiency.
• Proficient in English and Chinese (Cantonese & Mandarin); Japanese preferred.
• Interest or knowledge of coffee is a plus.
• Advanced in MS Office (Word, Excel, PowerPoint).
• Immediate availability is highly preferred.

Responsibilities

• Execute 360° marketing campaigns aligned with company goals, including product launches and promotions.
• Collaborate with designers, internal teams, and external suppliers for promotions and cross-brand initiatives.
• Support daily social media operations, including content prep and performance tracking.
• Assist e-commerce backend operations: product listings, pricing, and promotions.
• Support third-party food delivery platforms with menu updates and promotions.
• Operate CRM platform and loyalty programs, including customer segmentation and campaigns.
• Support customer experience by handling inquiries across social media and digital channels.
• Coordinate with internal teams, vendors, and agencies for campaign execution and admin tasks.
• Conduct market research on trends and competition to inform strategy.
• Provide ad-hoc support for general business operations.

Skills

Marketing

CRM platforms

Content creation

Bilingual English/Chinese

Team collaboration

Multi-tasking

MS Office

Coffee knowledge

Immediate availability

Education

Bachelor's degree in Marketing or Business Admin

Tools

CapCut

MS Office

Job description

Job Responsibilities:

1. Marketing Campaign Execution

Assist the manager in implementing 360° marketing campaigns aligned with company goals, including product launches, sales-driven programs, branding, events, PR, and digital marketing initiatives.

2. Cross-Functional Collaboration

Work closely with designers, internal departments, and external suppliers to support the Marketing team in executing regular and seasonal promotions, and assist in coordinating cross-brand collaboration initiatives.

3. Social Media Content Support

Assist in daily social media operations, including content preparing, community engagement, and routine performance tracking under the guidance of the manager.

4. E-commerce Operations Support

Support e-commerce backend operations, including execution of timely updates for product listings, pricing, promotions, and promotional settings.

5. Food Delivery Platform Support

Assist in manage third-party food delivery platforms, including menu updates, pricing alignment, promotional campaign settings, and performance tracking.

6. CRM Platform Operations

Assist in operating the CRM platform and loyalty programs, including database maintenance, customer segmentation, and executing targeted email/SMS marketing campaigns.

7. Customer Experience Support

Support customer service operations by handling daily inquiries across social media and digital channels to uphold brand reputation.

8. Vendor & Internal Collaboration

Coordinate with internal departments, vendors, and agencies to ensure seamless execution and administrative support for marketing initiatives.

9. Market Intelligence Support

Assist in conducting research on market trends and competitive landscape to provide useful data for team strategy optimization.

10. Ad-hoc Support

Perform ad-hoc duties and administrative tasks as required to support general business operations.

Requirements:

1. Bachelor's degree in Marketing, Business Administration or a related field.

2. Minimum 1-2 years of experience in marketing, preferably in F&B or retail industries is preferred.

3. Experience in operating CRM platforms and loyalty programs is highly preferred.

4. Highly self-motivated, detail-oriented, and capable of working as a team player in a fast-paced environment.

5. Proven ability to handle multiple tasks effectively and meet tight deadlines.

6. Strong aptitude for content creation, with proficiency in mobile video production and editing (e.g., CapCut).

7. Professional proficiency in both English and Chinese (Cantonese and Mandarin). Proficiency in Japanese (written and spoken) is highly preferred.

8. Knowledge or a passion for coffee is highly preferred but not a must.

9. Advanced in MS Office (e.g., Word, Excel, PowerPoint).

10. Immediate availability is highly preferred.

## More Job Information

Salary

• 20000 - 22000 / MONTH

Job Function

• 推廣 · 銷售 · 客戶服務 - 其他職位

Location

• 大角咀

Employment Term

• 全職

Contact Person

• 張小姐