Marketing Executive

Colgate-Palmolive (H.K.) Limited; Hong Kong; On-site; HKD 180,000 - 300,000; Full time

Job summary

Shake Shack (Hong Kong) Limited is seeking a Marketing Executive / Senior Marketing Executive to support brand plans and drive awareness in Hong Kong. The role collaborates with media and creative agencies to shape engaging campaigns and assets, and manages branding projects to meet business goals.

The ideal candidate is a university graduate in Marketing or related field with 1–2 years of marketing experience, proficient in English and Chinese, and available to start immediately.

Qualifications

• University graduate in Marketing, Brand Management, Business Administration or related disciplines.
• 1-2 years related experience in Marketing field, experience in FMCG or beverage industries are preferred.
• A team player with good people skills, positive attitude, detailed-minded and multitask capability.
• Good command of written and spoken English & Chinese.
• Immediate availability is highly preferred.

Responsibilities

• Assist in develop and execute brand plans & strategies to maximize brand awareness and achieve business goals
• To work with media & creative agencies to develop strategic media plans and advertising assets
• Manage ad hoc branding related projects when required
• Develop shopper campaign for strategic core SKU and NPD to drive online and offline SOM growth
• Create or customize, shopper programs that help drive traffic, loyalty, conversion and basket size
• Work in collaboration with key accounts and marketing functions, to ensure alignment and execution in line with brand strategies and in-store execution excellence
• Develop fact-based sell stories that enable the successful sell-in of shopper marketing programs

Skills

Marketing

Brand Management

Business Administration

Education

University degree in Marketing/Brand Management/Business Administration

Job description

Assist in develop and execute brand plans & strategies to maximize brand awareness and achieve business goals

To work with media & creative agencies to develop strategic media plans and advertising assets

Manage ad hoc branding related projects when required

Develop shopper campaign for strategic core SKU and NPD to drive online and offline SOM growth

Create or customize, shopper programs that help drive traffic, loyalty, conversion and basket size

Work in collaboration with key accounts and marketing functions, to ensure alignment and execution in line with brand strategies and in-store execution excellence

Develop fact-based sell stories that enable the successful sell-in of shopper marketing programs

Job Requirements:

University graduate in Marketing, Brand Management, Business Administration or related disciplines

1-2 years related experience in Marketing field, experience in FMCG or beverage industries are preferred

A team player with good people skills, positive attitude, detailed-minded and multitask capability

Good command of written and spoken English & Chinese

Immediate availability is highly preferred

Marketing Executive / Senior Marketing Executive

Shake Shack (Hong Kong) Limited