Marketing Data Analyst: AI-Driven Insights Lead

Argyll Scott

Hong Kong

On-site

HKD 900,000 - 1,300,000

Full time

3 days ago

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Job summary

Argyll Scott in Hong Kong is seeking a senior data/analytics leader to translate commercial, brand, and sales goals into concrete technical specifications for data warehouse, BI, and engineering teams. You will partner with Asia-wide leaders across Client, Marketing, Operations, and Finance to define KPI routines and deliver rapid insights for executive leadership.

The role requires 8-10+ years in marketing analytics, BI, data transformation, or client intelligence, with hands-on SQL, Python,

Qualifications

8-10+ years of technofunctional experience spanning marketing analytics, BI, data transformation, or client intelligence.

Responsibilities

Translate commercial, brand, and sales goals into concrete technical specifications for data warehouse, BI, and engineering teams.
Partner directly with Asia-wide regional leaders across Client, Marketing, Operations, and Finance to define KPI routines, manage expectations, and drive actionable insight routines.
Execute ad-hoc data extractions, deep-dive root cause analyses, and rapid insight turnarounds to answer high-priority, unstructured business questions from executive leadership.
Define marketing intelligence logic and partner with Data & Analytics teams to specify and build ETL flows, data lake/warehouse pipelines, and data connector architectures integrating APIs, CRM, and ad platforms.
Shape and integrate AI-enabled, agentic capabilities to drive Next-Best-Action, Next-Best-Message, and Next-Best-Channel frameworks across full-funnel customer journeys.
Navigate complex, highly regulated enterprise environments and rigid governance structures with resilience and patience to move data initiatives from concept through compliance to execution.