Marketing Assistant

Most Famous Ltd; Hong Kong; On-site; HKD 240,000 - 360,000; Full time

Benefits offered by this job

Travel allowance

Employee discounts

Job summary

Most Famous Ltd is seeking a creative marketing professional to manage content and campaigns for its coffee shops in Hong Kong and Guangzhou. The role involves on-site storytelling, photography, copywriting, and coordinating seasonal promotions with a cross-border team.

You will travel regularly to Guangzhou, collaborate with store managers and baristas, monitor performance across HK and Mainland platforms, and optimize ROI while delivering engaging content in Cantonese, English, and Mandarin.

Qualifications

• 1–3 years of marketing experience, preferably in F&B/hospitality or specialty coffee.
• Proven track record managing HK social platforms (IG/FB) and Mainland China platforms.
• Diploma or degree in Marketing, Communications, Creative Media, or related disciplines.

Responsibilities

• Plan content calendars and create photography/videos (Reels/Shorts) with engaging copy.
• Plan, execute, and evaluate marketing strategies and seasonal campaigns for HK & Guangzhou stores and the HK Roastery.
• Drive local store marketing initiatives, co-branding projects, and pop-up events.
• Work on-site at Hong Kong stores to capture authentic moments and gather customer feedback.
• Travel regularly to Guangzhou stores for promotional execution and content shoots.
• Collaborate with store managers and baristas to align marketing campaigns with store operations.
• Monitor social media metrics, ROI, and customer engagement across HK and Mainland platforms.
• Support cross-border promotional efforts targeting HK locals and Mainland visitors.

Skills

Mobile photography

Video editing

Graphic design

Education

Diploma/Degree in Marketing or related

Tools

CapCut

InShot

Canva

Photoshop

Illustrator

Job description

This role involves managing and creating content for digital platforms, planning and executing marketing strategies and seasonal campaigns for coffee shops in Hong Kong and Guangzhou, and working on-site at stores to capture authentic moments and gather customer feedback. You will travel regularly to Guangzhou stores for promotional execution and content shoots, collaborate with store managers and baristas, and monitor social media metrics and campaign performance across both Hong Kong and Mainland platforms.

Key responsibilities

Plan content calendars, conduct photography/videography (Reels/Shorts), and write engaging copy

Plan, execute, and evaluate marketing strategies and seasonal campaigns for coffee shops (Hong Kong & Guangzhou) and the Hong Kong Roastery

Drive local store marketing (LSM) initiatives, co-branding projects, and pop-up events

Work directly on-site at Hong Kong coffee shops/roastery to capture authentic daily moments, interact with customers, and gather feedback

Travel regularly to Guangzhou stores for on-site promotional execution, content shoots, and alignment with the local Guangzhou team

Collaborate closely with store managers and baristas across all locations to align marketing campaigns with store operations

Monitor social media metrics, ROI of promotions, and customer engagement across both HK and Mainland platforms

Support cross-border promotional efforts targeting both HK locals and Mainland visitors

About you

Diploma or Degree in Marketing, Communications, Creative Media, or related disciplines

1-3 years of marketing experience, preferably in F&B, hospitality, or specialty coffee industry

Proven track record in managing both HK (IG/FB) and Mainland China (Xiaohongshu/WeChat) social platforms

Strong skills in mobile photography, video editing (CapCut/InShot), and graphic design (Canva/Photoshop/Illustrator)

Energetic, self-motivated, and adaptable to a fast-paced retail/F&B environment

Fluent in written and spoken Cantonese and English; proficiency in Mandarin is a must

Comfortable working on-site/in-store, willing to travel to Guangzhou regularly, and open to a 6-day work week schedule

Travel allowance / reimbursement for Guangzhou business trips

Employee discounts across all brand stores