Manager, Public Relations

Melco Resorts & Entertainment; Hong Kong; On-site; HKD 700,000 - 1,100,000; Full time

Job summary

Melco Resorts & Entertainment in Hong Kong is seeking a Manager, Public Relations to take a proactive, strategic lead in formulating PR programs that enhance the company’s image and reputation among target audiences.

You will develop long- and short-term PR plans for City of Dreams, manage relationships with journalists and influencers across Mainland China, Hong Kong, Macau and other key markets, and lead agencies to deliver press materials on schedule and within the communications calendar.

Qualifications

• Over 3-5 years of relevant PR experience in hospitality or travel (priority).
• Strong media outreach and relations.
• Previous HK market experience is a priority.

Responsibilities

• Develop long- and short-term PR strategies and plans for City of Dreams, focusing on PR to optimize brand image and messages.
• Build, manage and support brand relationships with journalists, celebrities and agents for high visibility in key markets (Mainland China, Hong Kong SAR, Macau SAR, Taiwan, Korea, Thailand).
• Lead agencies to prepare qualified press releases on time according to the communications calendar.
• Generate positive PR exposure for various campaigns and events.
• Maintain good communication with key stakeholders to support company objectives.
• Manage PR agencies ensuring proper briefing and approval processes.
• Pitch interview opportunities for Melco executives per business requests.
• Create materials (factsheets, speeches, Q&A, briefing books) aligned with the calendar.
• Support planning and execution of PR events and budget forecasting.

Skills

Media relations

Public relations

Media outreach

Education

Bachelor's degree or above in PR/Communications/Marketing

PR/Communications background preferred

Job description

Manager, Public Relations is expected to take a proactive, strategic and leading role in formulating PR communication projects and plan by using a variety of communications activities, to build the image, and build the good reputation of the company among our target audiences and contribute to the development and enhancement of a 'best in class' PR communications and media relations function.

PRIMARY RESPONSIBILITIES:

Support line manager to develop long and short term PR communication strategies and plans for City of Dreams, with focus on PR category to optimize the brand image and messages.

Build, manage and support brand relationships with journalists, celebrities and agents for high visibility of City of Dreams, promoting the property in the key target markets including Mainland China, Hong Kong S.A.R., Macau S.A.R., Taiwan China, Korea and Thailand.

Lead agencies to come up qualified press releases on time to ensure positive PR exposure according to aligned communication calendar

Generate positive PR exposure for various campaigns

To maintain good communication with key stakeholders and fulfill the company objectives.

Effectively manage the PR agencies ensuring they are appropriately briefed on all activity and approval processes are adhered to.

Work with line manager to pitch interview opportunities for Melco executives per business request

Lead agencies to come up factsheet, management speech, MC scripts, interview Q&A, management briefing book, etc. according to aligned communication calendar

Support line manager for the planning and implementation of PR events

Support line manager for PR budget forecast, planning, monitoring and optimization to ensure spending efficiency

Support line manager for various media coop planning, implementation and to ensure the quality of deliverables for various campaigns

Closely work with Social Media team, Media team and Digital team etc. to enhance integrated communication and maximize impact.

KEY PERFORMANCE INDICATORS:

Media Relationship in key markets, including but not limited to Mainland China, Hong Kong S.A.R., Macau S.A.R., Taiwan China, Korea and Thailand

Annual PR clippings, with strong penetration across Tier 1 and Tier 2 media, measured in terms of both quantity and quality

Pitch and support for Melco executive's interview

Media coop planning, implementation, and deliverables upon alignment with line manager for various campaigns

QUALIFICATIONS:

Experience

Over 3-5 years of relevant work experience in Public Relations, background in the hospitality and travel industry is a priority.

Strong media outreach, network and relations

Previous experience working in the HK market is a priority.

Education

A bachelor's degree or above of relevant fields.

Public Relations, Communications, Marketing, or equivalent discipline preferred

Excellent command of written & spoken English, Cantonese, and Mandarin

Strategic thinking with excellent project management, time management and multitasking skills

Candidate must have a well-developed and mature presentation style

Have exceptional intellectual, professional, and interpersonal agility with strong analytical and problem-solving skills

Work in a fast-paced, busy, and somewhat stressful environment