Manager, Performance Marketing SEM

Klook; Hong Kong; On-site; HKD 900,000 - 1,600,000; Full time

Job summary

Klook in Hong Kong is seeking a Manager, Performance Marketing SEM to lead global SEM/Performance Max strategy for hotels and car rentals, with P&L accountability. You will set the North Star, own execution, and partner with product, tech, and supply to align ads with inventory.

You will drive automation, work with R&D/Data Science, and report to executives via MBRS/QBRs, mentoring a small team and managing external partners like Google to balance growth with efficiency.

Qualifications

• Bachelor's degree in a quantitative or business-related field.
• 6–8+ years of working SEM experience.
• Experience mentoring or managing small teams.
• Strong commercial mindset and data-driven problem solving.
• Excellent English; Mandarin is a plus.

Responsibilities

• Define the North Star for SEM/Performance Max strategy globally and own the P&L.
• Lead executive reporting with MBRS/QBRs and growth forecasts.
• Partner with Product, Tech and Supply to align roadmaps and ads.
• Drive MarTech automation and AI tooling for scalability.
• Mentor and train a team of SEM specialists.
• Manage external partners like Google and enable alpha/beta features.

Skills

SEM experience

Leadership

Analytical thinking

Data-driven

English communication

Education

Bachelor's degree in quantitative field

Tools

SQL

Job description

About Klook

We are a leading pan-regional experiences platform in Asia Pacific, purpose built to digitalize experiences and make them accessible to every traveler.

Our mission is to build the digital infrastructure for the global experience economy — empowering merchants to share their passions and travelers to discover the heartbeat of each destination.

We Operate a Mobile-first, Curated Platform Featuring Diverse Experiences Across Global Destinations. Do You Share Our Belief In The Wonders Of Travel? Global Citizens Ourselves, Klookers Are Not Only Curating Memorable Experiences For Others But Co-creating Our World Of Joy Within Klook. We Work Hard And Play Hard, Upkeeping Our High-performing Culture As We Are Guided Daily By Our 6 Core Values

• Customer First
• Push Boundaries
• Critical Thinking
• Build for Scale
• Less is More
• Win as One

We never settle, and together, we believe in achieving greater heights and realizing endless possibilities ahead of us in the dynamic new era of travel. Care to be a part of this revolution? Join us!

Role Overview

Role Title: Manager, Performance Marketing SEM

Function: Marketing

Seniority Level: Manager

Employment Type: Full time

What You’ll Do (Main Accountabilities)

• Strategic Leadership & Execution: Define the "North Star" for the Hotel and Car Rental SEM/PMax strategy globally. You'll own the P&L mindset for these channels, and lead the team in execution, providing the technical framework and balancing aggressive growth with efficiency.
• Executive Reporting & Insights: Own the performance narrative for senior leadership. You will lead Monthly and Quarterly Business Reviews (MBRs/QBRs), translating complex channel data into clear, actionable business insights and growth forecasts.
• Cross-Functional Influence: Serve as the primary performance partner for Product, Tech and Supply teams. You'll translate marketing needs into product roadmaps and ensure supply inventory is accurately reflected in our ads.
• MarTech & Automation: Drive scalability and accuracy through the evolution of our automation tools and AI usage. You will work closely with R&D, Data Science to ensure our "tech-stack" is a competitive advantage.
• Operational Excellence: Lead by example. While you won't be in the accounts daily, you are responsible for the technical bar of the team. You will lead "deep-dive" audits, provide troubleshooting guidance on complex issues, and personally train junior specialists in advanced SEM tactics. Ultimately, providing the final line of defense for account health and technical accuracy.
• External Partnerships: Act as the primary point of contact for Google and other major partners, ensuring Klook is first-in-line for Alpha/Beta features.
• People Leadership: Mentor and grow a small team of specialists, fostering a culture of rigorous testing, data curiosity, and high performance.

What You’ll Need (Capabilities)

• Bachelor's degree in a quantitative or business related field such as Mathematics, Business Analytics or any other related disciplines.
• 6-8+ years of working experience in Search Marketing (SEM).
• Prior experience in mentoring or managing small teams/individuals.
• Possess a strong commercial mindset and business acumen which allows you to articulate how channel performance translates to company growth.
• Highly analytical, intellectually curious, data-driven, and possesses an open-minded approach to problem-solving.
• Excellent command of the English language (written and verbal). Mandarin is a significant plus.
• SQL, programming experience a plus.

Klook is proud to be an equal opportunity employer. We hire talented and passionate people of all backgrounds. We believe that a joyful workplace is an inclusive workplace, one where employees from all walks of life have an equal opportunity to thrive. We're dedicated to creating a welcoming and supportive culture where everyone belongs.