Associate Marketing Director, Sponsorships and Partnerships, FI

Hong Kong & Kowloon Ferry Holdings Limited; Hong Kong; On-site; HKD 900,000 - 1,300,000; Full time

Job summary

Hong Kong & Kowloon Ferry Holdings Limited is seeking an Associate Marketing Director, Sponsorships and Partnerships, FI to lead external partnership strategy and activation across regional markets. The role focuses on developing sponsorship roadmaps, managing complex contracts, and driving ROI through high-value alliances.

You will oversee governance, budgeting, and performance tracking while engaging rights holders, corporate partners, and industry bodies.

Qualifications

• Bachelor's degree holder.
• 15 years of proven experience in sponsorships, partnerships and brand marketing.
• Fluent Cantonese and English.

Responsibilities

• Develop Sponsorship Strategy aligned with corporate goals and regional priorities.
• Market & Segment Analysis to identify high-impact partnership opportunities across insurance lines.
• Commercial Assessment of inbound/outbound proposals for ROI, brand fit and risk.
• Relationship Management as primary liaison for external rights holders, partners and industry bodies.
• Contract & Commercial Negotiation coordinating with Legal, Compliance, Risk and Procurement teams.
• Bespoke Alliance Building to create high-value partnerships and CSR initiatives.
• Omnichannel Activation across paid, owned and earned channels for events and activations.
• Lead Generation & Cross-Selling programs leveraging partnerships to feed the sales pipeline.
• Agency & Vendor Governance to ensure premium-quality delivery and timely execution.
• Governance, Budgeting & Performance Tracking including ROI reporting to executives.

Skills

Cantonese fluency

English fluency

Sponsorships

Partnerships

Brand marketing

Education

Bachelor's degree

Job description

Associate Marketing Director, Sponsorships and Partnerships, FI

Hong Kong & Kowloon Ferry Holdings Limited View all jobs

• Develop Sponsorship Strategy: Design and implement the firm's comprehensive external partnership and sponsorship roadmap aligned with overall corporate business goals, brand identity, and regional marketing priorities.
• Market & Segment Analysis: Identify evolving consumer trends and industry data to scout high-impact partnership opportunities. Tailor initiatives to specific insurance lines of business, such as Life, Health, Property & Casualty (P&C), or wealth management segments.
• Commercial Assessment: Evaluate inbound and outbound proposals against strategic metrics, assessing audience relevance, risk, brand fit, and potential Return on Investment (ROI).

Partnership Development & Contract Negotiation

• Relationship Management: Act as the primary relationship lead for external rights holders, cultural or sports organizations, corporate partners, and industry bodies.
• Contract & Commercial Negotiation: Lead commercial discussions and contract developments. Coordinate closely with internal Legal, Compliance, Risk, and Procurement teams to ensure complex insurance regulatory standards and brand guidelines are met.
• Bespoke Alliance Building: Cultivate unique, high-value partnerships and corporate social responsibility (CSR) initiatives that reinforce the insurer's position as a community-minded organization and a thought leader.

Integrated Campaign Activation & Execution

• Omnichannel Activation: Lead the end-to-end planning and execution of experiential marketing, events, and activations across paid, owned, and earned channels (e.g., concert/sports sponsorships, industry webinars, and major awareness initiatives).
• Lead Generation & Cross-Selling: Design segment-specific programs leveraging the partnerships to feed the sales pipeline. Partner with CRM teams to optimize cross-selling or up-selling strategies that expand customer wallet share.
• Agency & Vendor Governance: Manage creative agencies, event production vendors, and activation workstreams to ensure on-time and premium-quality delivery.

Governance, Budgeting & Performance Tracking

• Financial Management: Own the allocated sponsorship and marketing budget, providing accurate quarterly forecasts, expense optimization, and comprehensive ROI reporting to executive leadership.
• KPI & Performance Measurement: Establish standardized tracking frameworks and metrics (such as brand lift, media value, and new prospect acquisition rates) to continuously evaluate partnership efficiency.
• Executive Reporting: Prepare regular updates, performance briefings, and risk assessment portfolios for the Executive Director and senior leadership stakeholders.

Requirements

• Bachelor's degree holder
• 15 years of proven experience from sponsorships, partnerships and brand marketing
• Fluent Cantonese and English