Manager, Entertainment Industry (until 31 March 2027)

Hong Kong Trade Development Council; Hong Kong; On-site; HKD 500,000 - 800,000; Full time

Job summary

Hong Kong Trade Development Council is seeking a senior marketer to lead entertainment sector campaigns in HK, mainland China, Asia and beyond. The role involves planning events, social media, and consolidated marketing messages across international partners.

The appointee will liaise with overseas offices and industry associations, manage media/KOL outreach, and oversee content creation for film and entertainment projects. Strong English/Chinese skills and Putonghua are essential.

Qualifications

• Experience in event marketing and social media promotions.
• Strong project management and organizational skills.
• Excellent English and Chinese communication, including Putonghua.

Responsibilities

• Plan and execute entertainment-related event marketing campaigns.
• Coordinate with overseas partners and local stakeholders to deliver unified marketing messages.
• Identify media partners and KOLs to boost campaign impact.
• Manage photography, video productions, ads, and content marketing for film/entertainment sectors.
• Organize local and overseas seminars, roadshows, and related activities.
• Provide on-site and administrative support as needed.
• Take on ad hoc projects as required.

Skills

Event marketing

Social media promotion

Project management

Team collaboration

English & Chinese

Putonghua

Education

Bachelor's degree

Job description

Responsibilities:

The appointee will be responsible for organising HKTDC’s promotional programs and activities for the Film and Entertainment sectors, including:

• Initiate entertainment-related event marketing plan; social media promotion and execute the marcom and publicity communication activities in local, mainland China, Asian and international markets for achieving the KPI targets;
• liaise with overseas offices, external and internal parties, including co-organiser, strategic partners, local and overseas trade/industry associations, to develop and implement consolidated marketing programmes and messages;
• identify and establish relevant partners of media and marketing channels, industry-specific KOL and social media worldwide for boosting the marketing impact for projects;
• manage photography and video productions, advertising campaigns and content marketing for film and entertainment sectors;
• conduct local and overseas marketing programmes, such as seminars and roadshows, etc, for generating business enquiries;
• provide on-site support and other administrative support as and when necessary;
• take up other ad hoc projects and tasks when necessary.

Requirements:

• A recognised university degree with at least 6 years’ working experience, preferably with sizable organisations in sales and marketing;
• Extensive experience in event marketing and social media promotion is a plus;
• Self-motivated with good project management skills;
• A strong team player with excellent organisational and interpersonal skills and good at attending to details;
• Innovative, flexible and able to deliver under time and resource pressure;
• Excellent command of written and spoken English and Chinese, including Putonghua;
• Strong inclination and understanding of Hong Kong economy, trade and business arena;
• Knowledge of film and entertainment sectors and previous experience in organising marketing programmes and implementing marketing messages for content, exhibition and/or conference would be an added advantage.

Candidates with less solid experience will be offered at Assistant Manager, Entertainment Industry

Remuneration and Benefits:

The successful candidate will be appointed on a fixed-term contract basis, renewable subject to operational needs. Salary will be commensurate with qualifications and experience.