MANAGER , CHINESE MAINLAND AFFAIRS

The Hong Kong Institute of Certified Public Accountants; Hong Kong; On-site; HKD 900,000 - 1,400,000; Full time

Job summary

The Hong Kong Institute of Certified Public Accountants is seeking a senior marketing and communications leader to drive Mainland market engagement. You will lead stakeholder engagement, manage digital channels, and deliver Mainland-focused initiatives that support members’ development and outreach.

You will work closely with Mainland branches to promote the Qualification Programme, run campaigns, and handle enquiries.

Qualifications

• Experience in stakeholder engagement, marketing and communications
• Strong event management and project coordination skills
• Excellent written and oral communication in English and Chinese
• Ability to handle multiple priorities with attention to detail
• Self-motivated, proactive and independent work style

Responsibilities

• Lead marketing, communications and stakeholder engagement for Mainland market.
• Manage and optimise digital channels (social, website, SEO, content).
• Plan Mainland-focused initiatives: flagship events, field visits, networking.
• Collaborate with Mainland branch offices to promote QP and campaigns.
• Assist Director with committee work plans and key initiatives.
• Prepare papers, reports, briefings and presentations for stakeholders.
• Manage budgets and vendors; liaise with departments and providers.
• Undertake other duties and special projects as required by leadership.

Skills

Stakeholder engagement

Marketing and communications

Event management

Project management

Bilingual English/Putonghua/Cantonese

Education

University degree

Job description

Lead implementation of marketing, communications and stakeholder engagement strategies for the Chinese Mainland market in line with the Institute’s strategic priorities.

Manage and optimise digital communication channels, including social media, corporate website, search marketing and content platforms, to enhance brand awareness and stakeholder engagement.

Plan and deliver Mainland-focused initiatives, including flagship events, field visits and networking activities, to support members’ professional development and market outreach.

Work closely with the Institute’s Chinese Mainland branch offices to drive Qualification Programme (QP) promotion, marketing campaigns, outreach activities and follow-up of enquiries and leads.

Support the Director in servicing relevant committees, implementing committee work plans, and coordinating key initiatives and projects.

Prepare committee papers, reports, briefing notes, presentations, progress updates and other internal and external communications related to Mainland development initiatives.

Manage departmental budgets and vendor relationships, and liaise with internal departments, branch offices and service providers to ensure effective project delivery and budget control.

Undertake other duties and special projects as assigned by the Director or senior management.

Qualifications and Required Attributes:

University degree holder with at least 8 years’ relevant experience in stakeholder engagement, marketing and communications, event management, preferably with exposure to the Chinese Mainland market.

Proven ability to manage partnerships and engage diverse stakeholders, including professional bodies, regulators, academic institutions and industry organisations.

Strong project management, communication, presentation and interpersonal skills, with the ability to manage multiple priorities.

Self-motivated, proactive and detail-oriented, with the ability to work independently and exercise sound judgement.

Excellent command of written and spoken English and Chinese, including Putonghua and Cantonese.

Self-motivated, proactive, detail-oriented, and able to work independently with a strong sense of responsibility.

Occasional travel to Chinese Mainland is required

Personal data provided will be used for recruitment purpose only.

For more information, please visit our website at www.hkicpa.org.hk.

The Hong Kong Institute of Certified Public Accountants is recognized globally as the pre-eminent body of top-tier accountants that leads and serves businesses and the public interest of Hong Kong. At the Institute, we say a CPA is a "success ingredient" in a career, in the business world, and in society as a whole. In building a strong accounting profession, the Institute helps to establish and continuously enhance Hong Kong's reputation as a world-class financial centre.

We are inviting high calibre professional to join us.

The Hong Kong Institute of Certified Public Accountants is recognized globally as the pre-eminent body of top-tier accountants that leads and serves businesses and the public interest of Hong Kong. At the Institute, we say a CPA is a "success ingredient" in a career, in the business world, and in society as a whole. In building a strong accounting profession, the Institute helps to establish and continuously enhance Hong Kong's reputation as a world-class financial centre.

We are inviting high calibre professional to join us.