Manager - Brand

Link; Hong Kong; On-site; HKD 558,000 - 893,000; Full time

Benefits offered by this job

5-day work week

Annual leave

Paternity leave

Birthday leave

Volunteering leave

Medical scheme

Life insurance

Employee Unit Purchase Plan

Performance-based incentives

Job summary

Link in Hong Kong is seeking a Brand Manager to drive branding programmes across consumer and corporate channels, collaborating with internal teams and external partners to deliver campaigns, content, and assets that reinforce the Link brand and support the Group's objectives.

The role requires seven years of branding experience, strong communication, familiarity with Adobe Creative Suite, and fluency in English and Cantonese; Mandarin is a plus.

Qualifications

• Degree holder in marketing, advertising, or related field.
• 7+ years in branding, marketing, or related disciplines.
• Proven branding initiatives and asset development experience.
• Strong communication and presentation skills; detail oriented.
• English and Cantonese fluency; Mandarin a plus; stakeholder management.

Responsibilities

• Develop and implement Link branding programmes aligning with the Group strategy.
• Plan and execute integrated brand campaigns across channels and media touchpoints.
• Develop assets across consumer and corporate channels, including reports, ads, and events.
• Create brand narratives and content to strengthen brand equity.
• Oversee brand applications and ensure adherence to guidelines.
• Brief and manage creative agencies and production partners.
• Collaborate with Insights to translate findings into actions.
• Maintain relationships with stakeholders; drive project delivery and governance.
• Support administration such as procurement, vendor management, and coordination.

Skills

Brand management

Campaign planning

Stakeholder management

Adobe Creative Suite

Communication skills

English-Cantonese bilingual

Education

Degree in marketing or related field

Tools

Photoshop

Illustrator

Job description

Role Objective

The Brand Manager role supports the development and execution of branding programmes across both consumer and corporate channels. Working closely with internal stakeholders and external partners, this role will contribute to the delivery of brand campaigns, communication content and assets that strengthen Link's brand presence and support the Group's business objectives.

Job Duties

• Contribute to the development and implementation of Link's branding programmes in support of the Group's overall brand strategy.
• Drive the planning and execution of integrated brand campaigns through-the-line (including traditional, outdoor, digital, social, in-mall and other media touchpoints).
• Based on insights, support the development and rollout of brand campaigns and assets across consumer and corporate channels, including visual content, marketing materials, financial reports, advertisements and event branding.
• Assist in the development of brand narratives and content to strengthen brand equity and ensure consistency across key touchpoints.
• Serve as a steward of the Link brand and ensure all brand applications are aligned with established brand guidelines and standards.
• Brief and manage creative agencies and production partners to deliver high-quality creative work.
• Work with Insights team to track brand health and translate findings into actionable recommendations.
• Build and maintain effective working relationships with internal and external stakeholders to ensure successful delivery of programmes and initiatives.
• Support related administration work including procurement, vendor management and project coordination, while ensuring project compliance with the Group’s governance requirements.
• Undertake ad hoc assignments and projects as required.

Requirements

• Degree holder in any discipline, preferably in marketing, advertising, communications, creative media or a related field.
• Minimum seven (7) years of relevant work experience in branding, marketing, advertising, creative production or related disciplines.
• Proven experience in branding initiatives, integrated marketing campaigns and brand asset development.
• Strong communication and presentation skills, with good aesthetic sense and visual judgement.
• A proactive and adaptable individual with strong stakeholder management skills, attention to detail and the ability to drive projects independently.
• Working knowledge of Adobe Creative Suite (e.g. Photoshop and Illustrator) is an advantage.
• Strong command of written and spoken English and Cantonese. Mandarin is a plus.

Remuneration

We offer a 5-day work week and an attractive remuneration package commensurate to the right candidates with qualifications and working experience. Fringe benefits for staff include annual leave, paternity leave, birthday leave, volunteering leave, medical scheme, life insurance, Employee Unit Purchase Plan and performance-based incentives.

We are an equal opportunity employer. Personal data provided by job applicants will be treated in strict confidence and used strictly in accordance with our Privacy Policy Statement for recruitment purpose only. A copy of the Statement is available on our website (Linkreit.com). Applicants not hearing from us within 6 months may consider their applications unsuccessful.