Senior Manager - Brand Communications

Hang Lung Properties Limited; Hong Kong; On-site; HKD 1,200,000 - 1,800,000; Full time

Job summary

Hang Lung Group Limited is seeking a seasoned Corporate Communications leader to shape and drive the Group's external and internal messaging. The role focuses on brand leadership across Hong Kong and Mainland China, integrating digital media, PR, and stakeholder engagement to protect and advance the Company’s reputation.

You will lead a regional team, collaborate with HR and business units, oversee branding assets, and ensure consistency across channels.

Qualifications

• Bachelor's degree or above in Communications, Marketing, Public Relations, Creative and Designs or related fields.
• Minimum 12 years of corporate communications experience in sizable, listed companies, multinationals, or agencies, including 5+ years in a leadership role.
• Strong business acumen and leadership skills.
• Detail-oriented, results-driven, with excellent multitasking and project management abilities under pressure.
• Superior coaching, problem-solving, negotiation, and conflict resolution skills.
• Proactive, creative, and responsive, with strong interpersonal, analytical, and communication skills.
• Fluent in written and spoken English, Chinese, and Putonghua.
• Embracing our values of integrity, sustainability, excellence and openness

Responsibilities

• Formulate and execute integrated communication strategies that reflect the Company's vision and strategic goals, ensuring cohesive messaging and brand positioning across all channels.
• Collaborate with various teams within the Company to create world-class and compelling communications.
• Lead corporate identity applications across regional projects, ensuring the quality of brand communications and conduct bi-annual audits to ensure brand consistency.
• Manage corporate brand hierarchy, brand assets, and develop branding materials, including but not limited to advertisements, e-brochures, corporate videos, presentations, publications and content, premium items etc. and to create and maintain brand exposures and visibility in the regional portfolio.
• Oversee digital and social media marketing including platforms such as corporate website, LinkedIn, WeChat and other new digital and social platforms, on-premise screens, multimedia libraries etc. with bi-annual channel audit.
• Lead and coach team members, managing communication agency partners, and allocating resources effectively.
• Manage performance and maximize results for key corporate initiatives. Maintain and monitor Brand dashboard for periodic review of performance.
• Manage annual budget and reforecasts of Brand Communications Team, and monitor quality and cost effectiveness of consultants, agencies, vendors and suppliers.
• Collaborate with HR and various departments on communications planning and program development.
• Lead editorial planning, content creation, and production of internal publications and newsletters.

Skills

Leadership

Brand strategy

Stakeholder management

Digital marketing

Communication

Coaching

Negotiation

Interpersonal skills

Analytical

Fluent in English & Chinese

Education

Bachelor's degree in Communications, Marketing, PR, Creative/Design

Job description

Hang Lung Group Limited (SEHKstock code: 00010) has been engaged in real estate development since 1960.Through itssubsidiary Hang Lung Properties Limited (SEHKstock code: 00101),the Group manages a portfolio of over 3.5 million square meters of retail, office, residential, and hotel properties across Hong Kong and the Chinese Mainland.

The Group's diverse portfolio in Hong Kong includes office towers and malls in prime districts, as well as luxury residential developments in prestigious areas. In the Mainland, under the signature "66" brand, the Company's mixed-use and retail developments are regarded as premium landmarks, strategically located in the hearts of key cities of Shanghai, Shenyang, Jinan, Wuxi, Tianjin, Dalian, Kunming, Wuhan, and Hangzhou.

Our people are the precious asset of the Hang Lung family and the key to our success. They drive forward our development through their commitment, professionalism and caring services. As we extend our business horizons, we continue to devote significant resources and energy to developing the expertise and skills of our outstanding team.

Integrity, Sustainability, Excellence, and Openness are at the heart of who we are. If you share these values, you could be the talent we are looking for. Join us and grow with us.

• Formulate and execute integrated communication strategies that reflect the Company's vision and strategic goals, ensuring cohesive messaging and brand positioning across all channels.
• Collaborate with various teams within the Company to create world-class and compelling communications.
• Lead corporate identity applications across regional projects, ensuring the quality of brand communications and conduct bi-annual audits to ensure brand consistency.
• Manage corporate brand hierarchy, brand assets, and develop branding materials, including but not limited to advertisements, e-brochures, corporate videos, presentations, publications and content, premium items etc. and to create and maintain brand exposures and visibility in the regional portfolio.
• Oversee digital and social media marketing including platforms such as corporate website, LinkedIn, WeChat and other new digital and social platforms, on-premise screens, multimedia libraries etc. with bi-annual channel audit.
• Lead and coach team members, managing communication agency partners, and allocating resources effectively.
• Manage performance and maximize results for key corporate initiatives. Maintain and monitor Brand dashboard for periodic review of performance.
• Manage annual budget and reforecasts of Brand Communications Team, and monitor quality and cost effectiveness of consultants, agencies, vendors and suppliers.
• Collaborate with HR and various departments on communications planning and program development.
• Lead editorial planning, content creation, and production of internal publications and newsletters.

Requirements

• Bachelor's degree or above in Communications, Marketing, Public Relations, Creative and Designs or related fields, and multi-disciplinary skills will be an advantage.
• Minimum 12 years of corporate communications experience in sizable, listed companies, multinationals, or agencies, including 5+ years in a leadership role.
• Strong business acumen and leadership skills.
• Detail-oriented, results-driven, with excellent multitasking and project management abilities under pressure.
• Superior coaching, problem-solving, negotiation, and conflict resolution skills.
• Proactive, creative, and responsive, with strong interpersonal, analytical, and communication skills.
• Fluent in written and spoken English, Chinese, and Putonghua.
• Embracing our values of integrity, sustainability, excellence and openness