Junior Marketing Executive: Web3 Campaigns & China Growth

Animoca Brands Limited; Hong Kong; On-site; HKD 180,000 - 280,000; Full time

Job summary

Animoca Brands Limited in Hong Kong is seeking a Junior Marketing Executive to support planning, execution, and coordination of integrated marketing campaigns across online and offline channels. You will collaborate with the Marketing Manager and cross-functional teams to drive brand awareness and user acquisition, with a focus on Chinese communities.

The role involves creating content for multiple social platforms, adapting messaging for Traditional and Simplified Chinese, tracking performance,

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 0–2 years of relevant experience; fresh graduates welcome.
• Strong copywriting in English, Traditional Chinese and Simplified Chinese.
• Hands-on familiarity with social media platforms (LinkedIn, X, Instagram and TikTok).
• Familiarity with China’s major social media platforms.
• Excellent communication, organisation and teamwork.
• Understanding of blockchain and Web3 is a plus; eager to learn.
• Experience working at a marketing agency is highly preferred.

Responsibilities

• Support the planning and execution of marketing campaigns across online and offline channels.
• Create and share engaging content across Animoca Brands’ social platforms (X, LinkedIn, Instagram, YouTube, Facebook, TikTok, Warpcast).
• Adapt content for Chinese audiences, ensuring language is accurate and culturally relevant in both Traditional and Simplified Chinese.
• Research and suggest strategies to grow Animoca Brands’ presence in the Chinese community.
• Help prepare marketing materials, track campaign performance, and provide regular reports on results.
• Engage with our online community, responding to comments and questions in English and Chinese.
• Monitor competitor activity and industry trends, and bring fresh ideas to team brainstorms.
• Support the video recording and distribution of our podcast.

Skills

Copywriting (EN/TC/SC)

Social media familiarity

Education

Bachelor’s degree in Marketing/Communications/Business

Tools

Social media platforms (LinkedIn X Instagram TikTok)

Job description

Animoca Brands Limited in Hong Kong is seeking a Junior Marketing Executive to support planning, execution, and coordination of integrated marketing campaigns across online and offline channels. You will collaborate with the Marketing Manager and cross-functional teams to drive brand awareness and user acquisition, with a focus on Chinese communities.

The role involves creating content for multiple social platforms, adapting messaging for Traditional and Simplified Chinese, tracking performance,