Web3 Marketing & Campaigns Coordinator

Animoca Brands; Hong Kong; On-site; HKD 250,000 - 420,000; Full time

Job summary

Animoca Brands in Hong Kong seeks a Marketing Coordinator to turn plans into launched campaigns, manage social media content and event logistics, and help with data analytics. The role offers exposure to martech and AI-driven marketing, across institutional, AI and digital identity projects within the Animoca Brands portfolio.

You’ll ship campaigns quickly, test ideas and collaborate with partners, vendors and internal teams, with a flat team structure that rewards fast iteration and clear

Qualifications

• 2 to 4 years in marketing, agency or a startup environment.
• Strong ownership. You treat your projects as yours.
• Proactive. You see the next three things that need doing and do them before someone asks.
• Solid execution. Organized, detail-focused and reliable with deadlines.
• Hands-on with AI tools. You already use multiple AI tools in your daily work.
• Clear written English. Cantonese or Mandarin is a plus.
• Comfortable with change. You stay calm when priorities move and can reset quickly.
• Curious about Web3, digital ownership and AI.

Responsibilities

• Support social media content. Schedule posts, drive engagements, check copy and assets before they go out, and ensure quality.
• Run campaign execution end to end. Take a brief, build timeline, chase assets, and launch; review outcomes.
• Own event and speaking logistics. Manage venues, vendors, run sheets, guest lists, collateral and on-site support.
• Keep the project tracker honest. Update status, owners, deadlines and blockers; flag risks early.
• Help with data analysis. Pull campaign, social and website data, format for reporting, explain moves.
• Work with partners and vendors. Coordinate with agencies, co-marketing partners and internal teams.
• Support website updates. Update pages, upload content, check links with design/dev.
• Support AEO. Improve content for AI answer engines with FAQs and structured content.
• Use AI to work faster. Draft, summarize, template-building and simple automations; share learnings with team.

Skills

Social media

Campaign management

AI tools

Data analysis

Project ownership

English writing

Cantonese/Mandarin (bonus)

Job description

Animoca Brands in Hong Kong seeks a Marketing Coordinator to turn plans into launched campaigns, manage social media content and event logistics, and help with data analytics. The role offers exposure to martech and AI-driven marketing, across institutional, AI and digital identity projects within the Animoca Brands portfolio.

You’ll ship campaigns quickly, test ideas and collaborate with partners, vendors and internal teams, with a flat team structure that rewards fast iteration and clear