Junior Marketing Executive

Animoca Brands Limited; Hong Kong; On-site; HKD 180,000 - 280,000; Full time

Job summary

Animoca Brands Limited in Hong Kong is seeking a Junior Marketing Executive to support planning, execution, and coordination of integrated marketing campaigns across online and offline channels. You will collaborate with the Marketing Manager and cross-functional teams to drive brand awareness and user acquisition, with a focus on Chinese communities.

The role involves creating content for multiple social platforms, adapting messaging for Traditional and Simplified Chinese, tracking performance,

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 0–2 years of relevant experience; fresh graduates welcome.
• Strong copywriting in English, Traditional Chinese and Simplified Chinese.
• Hands-on familiarity with social media platforms (LinkedIn, X, Instagram and TikTok).
• Familiarity with China’s major social media platforms.
• Excellent communication, organisation and teamwork.
• Understanding of blockchain and Web3 is a plus; eager to learn.
• Experience working at a marketing agency is highly preferred.

Responsibilities

• Support the planning and execution of marketing campaigns across online and offline channels.
• Create and share engaging content across Animoca Brands’ social platforms (X, LinkedIn, Instagram, YouTube, Facebook, TikTok, Warpcast).
• Adapt content for Chinese audiences, ensuring language is accurate and culturally relevant in both Traditional and Simplified Chinese.
• Research and suggest strategies to grow Animoca Brands’ presence in the Chinese community.
• Help prepare marketing materials, track campaign performance, and provide regular reports on results.
• Engage with our online community, responding to comments and questions in English and Chinese.
• Monitor competitor activity and industry trends, and bring fresh ideas to team brainstorms.
• Support the video recording and distribution of our podcast.

Skills

Copywriting (EN/TC/SC)

Social media familiarity

Education

Bachelor’s degree in Marketing/Communications/Business

Tools

Social media platforms (LinkedIn X Instagram TikTok)

Job description

Animoca Brands (ACN: 122 921 813), a Deloitte Tech Fast winner, a Fortune Crypto 40 company, one of the Top 50 Blockchain Game Companies 2024, and one of the Financial Times’ High Growth Companies Asia-Pacific 2023, is a Web3 leader that leverages blockchain to deliver digital property rights to consumers around the world to help to establish the open metaverse. The company develops and publishes a broad portfolio of products including Anichess, The Sandbox, PHANTOM GALAXIES™, and Crazy Defense Heroes, and products utilizing popular intellectual properties such as The Walking Dead and Power Rangers. One of Animoca Brands’ flagship projects is Mocaverse, a platform that enables consumers to maximize their Web3 exposure to experiences and rewards with a single login entry point. Animoca Brands is one of the most active investors in Web3, with a portfolio of over 540 Web3 investments, including Yuga Labs, Axie Infinity, Polygon, Consensys, Magic Eden, OpenSea, Dapper Labs, Yield Guild Games, and many more. For more information visit www.animocabrands.com or follow on X (Twitter), YouTube, Instagram, LinkedIn, Facebook, and TikTok.

Role Overview

We are seeking an energetic and detail-oriented Junior Marketing Executive to become a key part of Animoca Brands’ Marketing team. In this role, you will play a vital part in supporting the planning, execution, and coordination of integrated marketing campaigns across multiple channels to drive brand awareness and user acquisition. You will work closely with the Marketing Manager and collaborate with cross-functional teams—including social media, PR, events, and partnerships—to deliver impactful initiatives that expand our global footprint, particularly within Chinese communities.

Responsibilities

• Support the planning and execution of marketing campaigns across online and offline channels, from brief to delivery.

• Create and share engaging content across Animoca Brands’ social platforms (X, LinkedIn, Instagram, YouTube, Facebook, TikTok, Warpcast), working with the Social Media Manager.

• Adapt content for Chinese audiences, ensuring language is accurate and culturally relevant in both Traditional and Simplified Chinese.

• Research and suggest strategies to grow Animoca Brands’ presence in the Chinese community.

• Help prepare marketing materials, track campaign performance, and provide regular reports on results.

• Engage with our online community, responding to comments and questions in English and Chinese.

• Monitor competitor activity and industry trends, and bring fresh ideas to team brainstorms.

• Support the video recording and distribution of our podcast.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.

• 0–2 years of relevant experience; fresh graduates are welcome to apply.

• Strong copywriting skills in English, Traditional Chinese and Simplified Chinese.

• Hands-on familiarity with social media platforms, professionally or personally (LinkedIn, X, Instagram and TikTok in particular).

• Familiarity with China’s major social media platforms is important.

• Curiosity about new social trends, and the ability to adapt quickly.

• Excellent communication, organisation and teamwork skills.

• Understanding of blockchain and Web3 is a plus; an eagerness to learn is essential.

• Experience working at a marketing agency is highly preferred. Exposure to client briefs, multiple accounts, tight timelines and agency-side campaign delivery will be a strong advantage