Junior Marketing Executive

Animoca Brands; Hong Kong; On-site; HKD 250,000 - 420,000; Full time

Job summary

Animoca Brands in Hong Kong seeks a Marketing Coordinator to turn plans into launched campaigns, manage social media content and event logistics, and help with data analytics. The role offers exposure to martech and AI-driven marketing, across institutional, AI and digital identity projects within the Animoca Brands portfolio.

You’ll ship campaigns quickly, test ideas and collaborate with partners, vendors and internal teams, with a flat team structure that rewards fast iteration and clear

Qualifications

• 2 to 4 years in marketing, agency or a startup environment.
• Strong ownership. You treat your projects as yours.
• Proactive. You see the next three things that need doing and do them before someone asks.
• Solid execution. Organized, detail-focused and reliable with deadlines.
• Hands-on with AI tools. You already use multiple AI tools in your daily work.
• Clear written English. Cantonese or Mandarin is a plus.
• Comfortable with change. You stay calm when priorities move and can reset quickly.
• Curious about Web3, digital ownership and AI.

Responsibilities

• Support social media content. Schedule posts, drive engagements, check copy and assets before they go out, and ensure quality.
• Run campaign execution end to end. Take a brief, build timeline, chase assets, and launch; review outcomes.
• Own event and speaking logistics. Manage venues, vendors, run sheets, guest lists, collateral and on-site support.
• Keep the project tracker honest. Update status, owners, deadlines and blockers; flag risks early.
• Help with data analysis. Pull campaign, social and website data, format for reporting, explain moves.
• Work with partners and vendors. Coordinate with agencies, co-marketing partners and internal teams.
• Support website updates. Update pages, upload content, check links with design/dev.
• Support AEO. Improve content for AI answer engines with FAQs and structured content.
• Use AI to work faster. Draft, summarize, template-building and simple automations; share learnings with team.

Skills

Social media

Campaign management

AI tools

Data analysis

Project ownership

English writing

Cantonese/Mandarin (bonus)

Job description

Animoca Brands (ACN: 122 921 813), a Deloitte Tech Fast winner, a Fortune Crypto 40 company, one of the Top 50 Blockchain Game Companies 2024, and one of the Financial Times’ High Growth Companies Asia-Pacific 2023, is a Web3 leader that leverages blockchain to deliver digital property rights to consumers around the world to help to establish the open metaverse. The company develops and publishes a broad portfolio of products including Anichess, The Sandbox, PHANTOM GALAXIES™, and Crazy Defense Heroes, and products utilizing popular intellectual properties such as The Walking Dead and Power Rangers. One of Animoca Brands’ flagship projects is Mocaverse, a platform that enables consumers to maximize their Web3 exposure to experiences and rewards with a single login entry point. Animoca Brands is one of the most active investors in Web3, with a portfolio of over 540 Web3 investments, including Yuga Labs, Axie Infinity, Polygon, Consensys, Magic Eden, OpenSea, Dapper Labs, Yield Guild Games, and many more. For more information visit www.animocabrands.com or follow on X (Twitter), YouTube, Instagram, LinkedIn, Facebook, and TikTok.

Role Overview

We're looking for a Marketing Coordinator who gets things shipped. You'll be the person who turns plans into launched campaigns, booked venues and published posts, on time and without being chased.
The team is flat, so there's always something new to try, and good ideas get tested fast. We want everyone on the team to look for better ways of working. If you spot a process that could run smarter, pitch it and we'll try it.
No two weeks look the same. You'll support social media content, event logistics, data analytics, martech, AEO (answer engine optimization) and marketing campaigns. Along the way, you'll get the chance to work on projects across our institutional, AI and digital identity businesses. If you want to learn more about Web3 and AI, this is the role for you. If you like pace, variety and seeing your work go live fast, keep reading.

Responsibilities

• Support social media content. Schedule posts, drive engagements, check copy and assets before they go out, and make sure nothing slips.
• Run campaign execution end to end. Take a brief, build the timeline, chase assets from design and content, and get it launched. Then wrap it up with what worked and what didn't.
• Own event and speaking logistics. Venues, vendors, run sheets, guest lists, collateral and on-site support for conferences and side events.
• Keep the project tracker honest. Status, owners, deadlines and blockers, updated without being asked. Flag risks early.
• Help with data analysis. Pull campaign, social and website data, put it in our reporting format, and call out what moved and why.
• Work with partners and vendors. Coordinate with agencies, co-marketing partners and internal teams across Animoca Brands and its portfolio companies.
• Support website updates. Update pages, upload content, check links and work with design and dev to get changes live.
• Support AEO. Help make our content easy for AI answer engines like ChatGPT and Perplexity to find and cite, from page updates to FAQs and structured content.
• Use AI to work faster. Draft first versions, summarize research, build templates and set up simple automations so the team spends less time on repeat work. We test new AI tools all the time. When you find one that works, write up what you learned and show the rest of the team how to use it.

Qualifications

• 2 to 4 years in marketing, agency or a startup environment
• Strong ownership. You treat your projects as yours. When something's stuck, you find a way through or escalates early with options.
• Proactive. You see the next three things that need doing and do them before someone asks. You also notice when the way we work could be better, and you suggest a fix.
• Solid execution. Organized, detail-focused and reliable with deadlines, even when juggling several projects at once. Our work goes in front of institutional partners and senior leadership, so every name, number and logo has to be right.
• Hands-on with AI tools. You already use multiple AI tools in your daily work to support various marketing tasks, and you like learning new ones. You keep an eye on new AI releases and bring the useful ones to the team.
• Clear written English. You can explain a complex topic or AI workflow in plain words. Cantonese or Mandarin is a plus.
• Comfortable with change. You stay calm when priorities move and can reset quickly.
• Curious about Web3, digital ownership and AI. You don't need to be an expert in tokenization or digital identity on day one, but you should pick it up fast so your work is accurate.

Your first 90 days

• 30 days: You know the team, tools and calendar. You've shipped your first campaign or event workstream with support.
• 60 days: You run day-to-day execution on campaigns and events without hand-holding. The tracker is always current.
• 90 days: You've introduced at least one AI-powered workflow the team now uses, and you're spotting problems before they land on someone's desk.