Head of Social Commerce & Growth (China)

STerry; Hong Kong; Hybrid; HKD 600,000 - 900,000; Full time

Benefits offered by this job

Executive compensation tied to GMV

Remote flexibility

Paid Time Off

MPF

Job summary

STERRY Limited is building its fashion brand in China from scratch. You will own the full China growth playbook, driving brand presence, creator partnerships and revenue with a lean DTC model built on social channels and private traffic. Expect ownership of strategy, execution, and profitable growth.

You will work remotely with flexibility, manage the GMV and CAC metrics, and leverage an existing network of KOLs/KOCs and MCNs to accelerate growth in China’s dynamic market.

Qualifications

• 3+ years growing a Western fashion or lifestyle brand in China.
• Hands-on experience on Xiaohongshu, Douyin, or WeChat Mini Programs.
• An existing network of KOLs, KOCs, and MCN partners.
• Fluent Mandarin; professional English.

Responsibilities

• Grow the brand on Xiaohongshu with KOC/KOL seeding campaigns.
• Drive sales on Douyin and collaborate with MCNs to create content.
• Build retention via WeChat and drive traffic to Mini Programs.
• Localize global fashion identity for Chinese consumers.
• Own the numbers: set strategy, manage budget, oversee GMV and margins.

Skills

Brand growth in China

KOL / KOC network

Social commerce

Data-driven

Tools

Xiaohongshu

Douyin

WeChat Mini Programs

Job description

The Role

We're building our fashion brand in China from scratch — and we need someone who's done this before. You'll own the full China growth playbook: brand presence, creator partnerships, and revenue. No agency hand-holding. No Tmall dependency. Just a lean, high-margin DTC model built on social commerce and private traffic — with you at the helm.

What You'll Do

• Grow the brand on Xiaohongshu Run KOC and KOL seeding campaigns that build real brand credibility — not just impressions.
• Drive sales on Douyin Work with MCNs and creators to produce short-video and live-stream content that converts, not just entertains.
• Build retention on WeChat Funnel social traffic into our WeChat Mini-Program store. Manage community groups that drive repeat purchases and loyalty.
• Localize with taste Adapt our global fashion identity into content that genuinely resonates with Chinese consumers — emotionally and aesthetically.
• Own the numbers You set the strategy, manage the budget, and are accountable for GMV, CAC, and margin.

Who You Are

• 3+ years growing a Western fashion or lifestyle brand in China
• Hands-on experience on Xiaohongshu, Douyin, and/or WeChat Mini Programs — you know what works today
• An existing network of KOLs, KOCs, and MCN partners you can activate quickly
• Fluent in Mandarin; professional in English
• Data-driven, but with genuine brand sensibility and fashion taste
• A builder — you'd rather create something than manage something already built

What You Get

• Executive compensation with incentives tied to GMV and profitability
• Full ownership of the China business — strategy, execution, and results
• Remote flexibility and autonomy
• MPF + Paid Time Off

STERRY Limited is an equal opportunity employer.