China Growth Lead — Social Commerce & DTC

STERRY; Hong Kong; Hybrid; HKD 600,000 - 900,000; Full time

Benefits offered by this job

Executive compensation tied to GMV

Remote flexibility

Paid Time Off

MPF

Job summary

STERRY Limited is building its fashion brand in China from scratch. You will own the full China growth playbook, driving brand presence, creator partnerships and revenue with a lean DTC model built on social channels and private traffic. Expect ownership of strategy, execution, and profitable growth.

You will work remotely with flexibility, manage the GMV and CAC metrics, and leverage an existing network of KOLs/KOCs and MCNs to accelerate growth in China’s dynamic market.

Qualifications

• 3+ years growing a Western fashion or lifestyle brand in China.
• Hands-on experience on Xiaohongshu, Douyin, or WeChat Mini Programs.
• An existing network of KOLs, KOCs, and MCN partners.
• Fluent Mandarin; professional English.

Responsibilities

• Grow the brand on Xiaohongshu with KOC/KOL seeding campaigns.
• Drive sales on Douyin and collaborate with MCNs to create content.
• Build retention via WeChat and drive traffic to Mini Programs.
• Localize global fashion identity for Chinese consumers.
• Own the numbers: set strategy, manage budget, oversee GMV and margins.

Skills

Brand growth in China

KOL / KOC network

Social commerce

Data-driven

Tools

Xiaohongshu

Douyin

WeChat Mini Programs

Job description

STERRY Limited is building its fashion brand in China from scratch. You will own the full China growth playbook, driving brand presence, creator partnerships and revenue with a lean DTC model built on social channels and private traffic. Expect ownership of strategy, execution, and profitable growth.

You will work remotely with flexibility, manage the GMV and CAC metrics, and leverage an existing network of KOLs/KOCs and MCNs to accelerate growth in China’s dynamic market.