Head of Content

Onthegosystems; Hong Kong; Hybrid; HKD 500,000 - 900,000; Full time

Job summary

OnTheGoSystems is seeking an AI-native marketer to leverage automation, AI agents, and data-driven strategies across content, SEO, and product marketing. You will own initiatives from discovery to execution, collaborating with product, engineering, and support to reach millions of users worldwide.

The role emphasizes hands-on execution, rapid experimentation, and delivering measurable business impact through AI-driven workflows and cross-functional collaboration.

Qualifications

• Experience applying AI to marketing strategy and campaigns.
• Ability to build automated workflows to scale marketing.
• Strong content marketing and growth-focused mindset.

Responsibilities

• Identify opportunities and translate them into concrete actions.
• Collaborate across content, SEO, email, product marketing, and acquisition.
• Use AI agents and automation as a core part of daily work.
• Build and improve workflows to maximize AI-driven outcomes.
• Measure results and iterate based on data and business impact.
• Work with product, engineering, and support to understand customers and opportunities.
• Own initiatives from discovery through execution and optimization.

Skills

AI marketing

Automation workflows

Content marketing

Growth hacking

Analytics

Tools

WordPress

SEO tools

Email marketing tools

Job description

At OnTheGoSystems (creators of WPML and PTC), content is a key driver of how hundreds of thousands of people discover, understand, and choose our translation and localization products.

AI is already a core part of how we work. We use it to move faster, automate work, research, analyze, build, and improve our products and processes.

We’re looking for a hands‑on marketer who works the same way. We’re looking for someone who uses AI agents, automation, integrations, and structured workflows to get real marketing work done – and can show us the results.

You won’t be joining to follow a fixed marketing playbook. You’ll have the opportunity to bring your ideas and help shape how marketing works at OTGS, reaching hundreds of thousands of users worldwide.

At OnTheGoSystems (creators of WPML and PTC), content is a key driver of how hundreds of thousands of people discover, understand, and choose our translation and localization products.

AI is already a core part of how we work. We use it to move faster, automate work, research, analyze, build, and improve our products and processes.

We’re looking for a hands‑on marketer who works the same way. We’re looking for someone who uses AI agents, automation, integrations, and structured workflows to get real marketing work done – and can show us the results.

You won’t be joining to follow a fixed marketing playbook. You’ll have the opportunity to bring your ideas and help shape how marketing works at OTGS, reaching hundreds of thousands of users worldwide.

What You’ll Do

• Find marketing and growth opportunities and turn them into concrete actions.
• Work hands‑on across content, SEO/GEO, email, product marketing, acquisition, conversion, and other areas where you can make an impact.
• Use AI agents and automation as a core part of your everyday work.
• Build and improve workflows that help us achieve more with AI.
• Use data and business results to understand what works, what doesn’t, and what we should improve.
• Work directly with product, development, and support teams to understand our products, customers, and opportunities.
• Take ownership from identifying an opportunity through execution, measurement, and improvement.

What We’re Looking For

• You already use AI agents, automation, or advanced AI workflows in your everyday work, own the quality of what they produce, and can show us the results.
• You adapt quickly when priorities change and can work effectively even when not everything is clearly defined from the beginning.
• You combine strategic thinking with strong hands‑on execution. You can identify what needs to be done and turn ideas into action.
• You understand how marketing connects to business results and can share specific examples of your impact.
• You enjoy working across different areas of marketing, wearing different hats, and learning new things as needed.
• You have experience marketing technical products. A background in software, SaaS, WordPress, or a similar industry would be especially relevant.
• You work independently, make decisions, and move things forward without needing detailed instructions.

Why Join Us

• We’re a profitable, self‑funded product company growing since 2007.
• WPML powers more than 1.5 million websites worldwide, giving you a large audience to work with.
• Your work will directly influence how people discover our products, understand their value, and choose to use them.
• You’ll have real ownership and the freedom to shape our marketing approach, not simply execute an existing plan.
• You’ll work closely with product, engineering, support, and marketing teams, with direct access to the people building and supporting our products.
• You’ll have the opportunity to rethink how marketing can work with AI and turn your ideas into real workflows and results.

Bring your ideas, build with AI, and help shape how we reach hundreds of thousands of users worldwide.

Ready to show us what AI-native marketing can look like? We’d love to hear from you.