Growth Lead (KOL Management)

Leadingnation; Hong Kong; Hybrid; HKD 900,000 - 1,500,000; Full time

Job summary

ARX is hiring a Growth Lead in Hong Kong/Shenzhen to sign and manage native Chinese-speaking KOLs, agencies, and trading communities. You will personally build and operate ARX's local KOL pipeline across major platforms, focusing on long-term partnerships and measurable growth.

This role is an individual contributor, hands-on, with ownership of the entire growth funnel. You will sign and manage a roster of local KOLs and media partners, negotiate commercial terms, and drive user sign-ups and

Qualifications

• Demonstrable, named local-language crypto/CFD KOL relationships signed or managed in the last three years.
• 3+ years of direct growth or KOL-driven acquisition experience in crypto/CFD/trading platforms.
• Experience running paid acquisition campaigns in local-language crypto context.

Responsibilities

• Own ARX's Chinese-speaking KOL pipeline end-to-end from sourcing to renewal.
• Lead negotiations and signing with Chinese-language KOL agencies and media houses.
• Build and manage a portfolio of KOL relationships across platforms (X, Telegram, WeChat, YouTube, TikTok/Douyin, Bilibili, Xiaohongshu).
• Design commercial models (rev-share, builder-fee splits, retainers) and manage contracts.
• Track attribution and performance; optimize partners and scale winners.
• Drive new active-trader acquisition through KOL-driven channels and local community engagement.

Skills

KOL relationships

Growth strategy

Negotiation

Local language market knowledge

Tools

Contract drafting

Job description

About ARX

ARX is a mobile-first Web3 trading terminal built by Advance Arx Inc., a venture under Advanced Group — a Southeast Asian unicorn. ARX empowers individual investors with clear, organised access to publicly available market data — enabling more confident and informed trading decisions.

We are scaling acquisition across the local-speaking communities through KOLs, KOL agencies, and active trading communities. This role exists to drive that pipeline.

ARX 是一款由 Advance Arx Inc. 打造的移动优先 Web3 交易终端，Advance Arx Inc. 隶属于 Advanced Group——一家东南亚独角兽企业旗下的项目。ARX 为个人投资者提供清晰、结构化的公开市场数据访问，帮助他们做出更自信、更明智的交易决策。

The Role 职位说明

We are hiring a Growth Lead in Hong Kong/Shenzhen who is responsible for: signing and managing local-speaking crypto and CFD KOLs, KOL agencies, and trading communities to drive long-term traffic, sign-ups, and trading activity for the ARX platform.

This is an individual-contributor role focused on hands‑on execution. You will be the operator who personally builds and runs ARX's KOL pipeline across the local-speaking trading community — wherever it lives online: X, Telegram, WeChat (overseas), YouTube, Bilibili, Douyin, Xiaohongshu, and similar channels.

If your strongest signal is "I have personally signed and retained a roster of local speaking trading KOLs and agencies whose audiences, I can attribute to my employer's growth" — please read on.

我们正在香港/深圳招聘一名 Growth Lead，负责签约并管理本地语言的加密货币与 CFD KOL、KOL 代理机构以及交易社群，以持续为 ARX 平台带来流量、注册用户和交易活跃度。

这是一个 个人贡献者（individual contributor） 角色，重点在于实际执行。你将作为主要操盘手，亲自搭建并运营 ARX 在本地语言交易社群中的 KOL 渠道——无论他们活跃在何处：X、Telegram、海外微信、YouTube、Bilibili、抖音、小红书，以及类似平台。

如果你最强的优势是：“我曾亲自签约并持续维护一批本地语言的交易 KOL 和代理机构，而且他们带来的受众增长能够明确归因于我的雇主”——那么请继续阅读。

What You'll Do 你将负责的工作

KOL & KOL Agency Acquisition

• Own ARX's Chinese-speaking KOL pipeline end-to-end — source, qualify, negotiate, sign, onboard, monitor, and renew. Build a roster of long-term contracted partners rather than one-off campaign deals.
• Personally lead negotiation and signing of agreements with named Chinese-language crypto/CFD KOL agencies (e.g., ChainPeak, JE Labs, NativeX, Crypto Virally, Chozan, ChainPR, Followin) and equivalent Chinese-language crypto media houses (BlockBeats, PANews, ChainCatcher, Foresight News, TechFlow, Odaily, 吴说, AiCoin).
• Build and manage a portfolio of named individual KOL relationships across X, Telegram, WeChat (overseas), YouTube, TikTok/Douyin, Bilibili, and Xiaohongshu — including RWA‑adjacent macro voices, derivatives‑focused traders, and CFD‑to‑crypto educators serving the Chinese‑speaking trader audience.
• Design, propose, and structure commercial models that work for both sides — rev‑share, builder‑fee splits, milestone‑based retainers, exclusivity premiums — and own the contract paper end-to-end.
• Track attribution rigorously per KOL: trader sign‑ups, deposit volume, builder‑fee revenue, and retention. Drop underperforming partners; double down on winners.

Customer Acquisition & Community Activation

• Drive new active‑trader acquisition for ARX across Chinese‑speaking markets — own the funnel from KOL‑attributed clicks through to funded accounts.
• Run ARX's day‑to‑day presence in Chinese‑language community channels (Telegram groups, X Spaces, WeChat overseas, 即刻, 小宇宙, university crypto societies). Schedule content, host Spaces, moderate Telegram, drop into Discord.
• Localise and execute referral programs, trading leaderboards, and educational campaigns from the global growth team into the Chinese‑speaking market. Adapt copy, creative, and incentive design for the local audience.
• Identify and pursue institutional / semi‑institutional partnerships — proprietary research desks, prop trading groups, Web3 investment clubs, and active trading communities that can drive meaningful platform adoption.
• Report weekly on growth KPIs: new funded traders, CAC per channel, KOL‑attributed deposits, builder‑fee revenue, and pipeline health. You own the numbers; we do not need a separate marketing analyst.

KOL 及 KOL 代理机构拓展

• 全流程负责 ARX 的中文 KOL 渠道：从寻找、筛选、谈判、签约、入驻、日常跟进到续约，建立长期合作的伙伴池，而不是一次性项目合作。
• 亲自推动并完成与知名中文加密货币 / CFD KOL 代理机构的合作签约，例如 ChainPeak、JE Labs、NativeX、Crypto Virally、Chozan、ChainPR、Followin 等，以及同类中文加密媒体机构，如 BlockBeats、PANews、ChainCatcher、Foresight News、TechFlow、Odaily、吴说、AiCoin。
• 搭建并维护一批中文个人 KOL 关系，覆盖 X、Telegram、海外微信、YouTube、TikTok / 抖音、Bilibili、小红书等平台，包括偏 RWA 的宏观观点博主、偏衍生品交易的实战型交易员，以及面向中文交易用户的 CFD 转加密教育类创作者。
• 设计并推进双方都能接受的商业合作模式，如分成、builder fee 分成、按阶段付费的固定合作费、独家合作溢价等，并全程负责合同条款与签约流程。
• 严格追踪每位 KOL 的转化效果：交易注册数、入金规模、builder fee 收入、用户留存率。对表现不佳的合作方及时优化或淘汰，对高效合作方重点加码。

用户增长与社区运营

• 负责推动 ARX 在中文市场的活跃交易用户增长，完整管理从 KOL 引流点击到用户成功入金的转化链路。
• 运营 ARX 在中文社区渠道的日常曝光与互动，包括 Telegram 群组、X Spaces、海外微信、即刻、小宇宙、大学加密社群等；包括内容排期、Space 主持、Telegram 社群维护、Discord 互动等。
• 将全球增长团队的推荐机制、交易排行榜、教育活动等本地化落地到中文市场，并根据本地用户习惯调整文案、素材和激励机制。
• 主动寻找并推进机构 / 半机构合作机会，例如研究团队、prop trading 团队、Web3 投资社群、活跃交易社群等，为平台带来高质量 adoption。
• 每周汇报增长核心指标，包括：新增入金交易用户、各渠道获客成本、KOL 归因入金、builder fee 收入及渠道管线健康度。该岗位需自行对结果负责，不设单独营销分析师支持。

What We're Looking For 我们在寻找的人选

Must-Have

• A demonstrable, named book of local‑speaking crypto and/or CFD KOL relationships — agencies and/or individuals — that you have personally signed, managed, or partnered with within the last three years.
• 3+ years of direct customer‑acquisition or KOL‑driven growth experience at a crypto exchange, broker, CFD platform, DeFi protocol, copy‑trading platform, or trading‑community‑led project. Generic B2B sales / FMCl network leverage, but not a substitute for the KOL book.
• Experience running paid‑acquisition campaigns (Twitter Ads, Telegram Ads, programmatic) in local-language crypto context — useful as a complement to KOL‑driven growth.

必备条件

• 你需要有一份可验证的、明确点名的本地语言加密货币和/或 CFD KOL 资源名单——包括代理机构和/或个人 KOL，而且这些资源必须是你在过去三年内亲自签约、管理或合作过的。
• 你需要有 3 年以上直接获客或依赖 KOL 驱动增长的经验，且经历必须来自以下类型的平台或项目：加密交易所、券商、CFD 平台、DeFi 协议、跟单交易平台，或以交易社群为核心的项目。普通 B2B 销售、快消、企业 SaaS 背景不算。

加分项

• 曾在离岸 CFD 经纪商担任 Introducing Broker（IB） 或 IB Partner Manager，例如 Exness、XM、IC Markets、FBS、OctaFX、MultiBank、Tickmill；或曾在加密交易所担任 Affiliate Manager，例如 Binance、OKX、Bybit、KuCoin、Bitget，并且服务对象是中文交易用户。
• 有与 DeFi 永续合约平台 的直接合作经验，例如 Hyperliquid、dYdX、GMX、Aevo，并理解永续合约 / 跟单交易产品的运作机制。
• 与中文本地加密媒体机构保持合作关系，例如 BlockBeats、PANews、ChainCatcher、Foresight News、TechFlow、Odaily、AiCoin；或与上述 KOL 代理层（ChainPeak、JE Labs、NativeX）有稳定合作。
• 在 Web3 / 加密交易社区中有一定公开影响力，例如拥有实名 X 账号、播客、固定演讲机会等——这可以帮助你拓展人脉，但不能替代 KOL 资源名单。
• 有本地语言加密场景下的 付费投放经验，例如 Twitter Ads、Telegram Ads、程序化投放等，可作为 KOL 增长的补充能力。