Growth-Focused E-Commerce Campaign Specialist

The Dairy Farm Company, Limited 牛奶有限公司; Hong Kong; On-site; HKD 420,000 - 660,000; Full time

Job summary

Mannings in Hong Kong is seeking an e-Commerce & Campaign (Senior) Specialist to own site operations for BAU promotions and e-commerce campaigns, ensuring pages launch accurately and on schedule while performing regular health checks for content, linking and navigation.

You will coordinate digital content timelines, translate requirements into briefs, review and publish assets, support campaign planning and execution, and analyze performance to drive improvements.

Qualifications

• Higher diploma or Bachelor's degree in E-Commerce, Marketing, Business Administration, Digital Media or a related discipline.
• Around 2–4 years of relevant experience in e-commerce operations, digital marketing, online merchandising, campaign execution or a related area; less experience will be considered for the Specialist level.
• Hands-on experience managing website content, promotional pages, campaign assets or digital content workflows.
• Demonstrated ability to support e-commerce campaigns and interpret sales or digital performance data to provide actionable recommendations.
• Experience coordinating with designers and cross-functional stakeholders to deliver campaigns accurately and on schedule.

Responsibilities

• Take ownership of site operations for assigned BAU promotions and e-commerce campaigns — ensuring pages and digital touchpoints are launched accurately and on schedule, and conducting regular site health checks to proactively resolve content, linking and navigation issues to maintain a seamless online shopping journey
• Coordinate the full digital content production timeline, from receiving promotional offers and translating requirements into creative briefs, to reviewing, approving and publishing campaign assets across the e-commerce platform
• Support e-commerce campaign planning and execution — contributing to campaign concept development, onsite merchandising, promotional messaging, campaign setup and cross-functional coordination to deliver a compelling and consistent digital campaign experience
• Analyse and report on campaign performance using sales, traffic, conversion and customer behaviour data to evaluate campaign effectiveness, identify actionable insights and recommend opportunities for optimisation
• Monitor competitor activities, e-commerce trends and digital best practices — proactively suggesting new campaign ideas, onsite enhancements and test-and-learn opportunities to improve customer engagement and the online shopping experience
• Collaborate with team members and support essential operational and administrative processes, including quotation and invoice coordination, to ensure smooth and timely campaign delivery

Skills

Content management

Campaign coordination

Digital marketing

Education

Higher diploma or Bachelor's degree in E-Commerce, Marketing, Business Administration, Digital Media or a related discipline

Tools

Microsoft Excel

PowerPoint

Job description

Mannings in Hong Kong is seeking an e-Commerce & Campaign (Senior) Specialist to own site operations for BAU promotions and e-commerce campaigns, ensuring pages launch accurately and on schedule while performing regular health checks for content, linking and navigation.

You will coordinate digital content timelines, translate requirements into briefs, review and publish assets, support campaign planning and execution, and analyze performance to drive improvements.