Growth-Driven CRM & Performance Marketing Lead

Mox Bank; Hong Kong; On-site; HKD 900,000 - 1,300,000; Full time

Job summary

Mox Bank is seeking a hands-on Marketing Manager to drive acquisition, engagement and retention across performance marketing, CRM and campaign management. You will own data-driven initiatives to grow our customer base and optimize the lifecycle for financial products and services.

The ideal candidate has experience scaling digital platforms, managing multi-million-dollar budgets, and leading cross-functional teams within financial services, insurance, or digital banking.

Qualifications

• Bachelor’s degree in marketing, business, or related field.
• 8-10 years of digital marketing, performance marketing, and CRM experience.
• Expertise in affiliate marketing platforms and CRM systems (Salesforce Marketing Cloud, Adobe, MoEngage).
• Proven ability to scale digital distribution channels.
• Strong knowledge of financial products and customer lifecycle management.
• Certification in Google Ads, Analytics, or AI tools preferred.

Responsibilities

• Lead end-to-end CRM and lifecycle management across channels.
• Develop segmentation frameworks and personalization engines.
• Launch automated email and lifecycle programs focusing on cross-selling and retention.
• Scale campaigns across multiple channels while ensuring regulatory compliance.
• Establish dashboards and provide insights on ROI.

Skills

Digital marketing

Performance marketing

CRM management

Analytics mindset

Leadership

Education

Bachelor’s degree in marketing, business, or related field

Tools

Salesforce Marketing Cloud

Adobe Analytics

MoEngage

GA4

Job description

Mox Bank is seeking a hands-on Marketing Manager to drive acquisition, engagement and retention across performance marketing, CRM and campaign management. You will own data-driven initiatives to grow our customer base and optimize the lifecycle for financial products and services.

The ideal candidate has experience scaling digital platforms, managing multi-million-dollar budgets, and leading cross-functional teams within financial services, insurance, or digital banking.