Greater China Brand Lead: Strategy, Events & Growth

Zeal Group; Hong Kong; Vor Ort; HKD 1.000.000 - 2.000.000; Vollzeit

Zusammenfassung

Zeal Group in Hong Kong is seeking a senior Brand & Events leader to own Greater China brand strategy and end-to-end event management. You will drive regional sales targets through high-impact offline campaigns and online brand initiatives, collaborating across functions and regions to deliver measurable outcomes.

The role emphasizes results-driven delivery with a track record of complex projects and large-scale exhibitions.

Qualifikationen

• Bachelor’s degree or above; no restriction on major or industry background.
• Minimum 5 years in marketing, branding or event planning, with at least 3 years of people management.
• Fluent English and Chinese; familiarity with Greater China landscape; able to collaborate with overseas teams.
• Willing to travel regularly and adapt to fast-growing environment.

Aufgaben

• Develop annual brand strategy and implementation roadmap for Greater China.
• Oversee online and offline brand touchpoints with KPIs on influence and conversion.
• Lead flagship events from planning to post-event review with accountability for business conversion.

Kenntnisse

Brand management

Event planning

Leadership

Cross-functional collaboration

AI in marketing

Ausbildung

Bachelor's degree

Tools

AI tools

Jobbeschreibung

Zeal Group in Hong Kong is seeking a senior Brand & Events leader to own Greater China brand strategy and end-to-end event management. You will drive regional sales targets through high-impact offline campaigns and online brand initiatives, collaborating across functions and regions to deliver measurable outcomes.

The role emphasizes results-driven delivery with a track record of complex projects and large-scale exhibitions.