GC Branding Manager

Zeal Group; Hong Kong; In loco; HKD 1.200.000 - 2.400.000; Tempo pieno

Vantaggi offerti da questo lavoro

High autonomy in decision-making

Open growth platform

Accelerated career development

Descrizione del lavoro

Zeal Group in Hong Kong is seeking a Brand & Events Leader to establish the brand system for Greater China and manage end-to-end offline events—from planning to post-event review. Lead flagship brand experiences, drive regional sales targets, and integrate online brand initiatives for maximum business impact.

The ideal candidate combines a results‑driven mindset with strong cross‑functional collaboration, AI‑assisted content production, and the ability to translate strategy into measurable

Competenze

• Bachelor’s degree or above.
• 5+ years in marketing, branding or event planning, incl. 3+ years of people management.
• Fluent English and Chinese; familiar with Greater China landscape.
• Willing to travel regularly; able to adapt to intensive event cycles.
• Work location: Hong Kong.

Mansioni

• Brand Strategy Formulation & Execution: develop annual brand strategy and roadmap for Greater China; standardise online/offline brand touchpoints; ensure actions are measurable.
• End-to-End Offline Event Management: lead flagship events, manage full lifecycle from proposal to post-event review; accountable for business conversion.
• Online Brand Reputation & Content Operations: build content ecosystems; monitor sentiment; leverage AI for content production and risk assessment.
• Team Management & Performance Optimisation: set team objectives, streamline workflows, improve productivity.

Conoscenze

Result-oriented

Critical thinking

Decisive judgement

Cross-domain adaptability

Concise communicator

AI adopter

Formazione

Bachelor's degree

Strumenti

AI tools

Descrizione del lavoro

• Ensure strategies are actionable and measurable
• Fluent written and spoken English and Chinese
• Responsible for establishing the brand system

Job Overview

Responsible for establishing the brand system and end-to-end management of offline events across Greater China (GC). Drive regional sales targets through high-impact offline experiential campaigns and online brand awareness initiatives. This role places strong emphasis on results-driven project delivery and cross-functional collaboration, with a focus on critical thinking and proven track record of outcome delivery.

Key Responsibilities

• Brand Strategy Formulation & Execution Develop annual brand strategy and implementation roadmap for Greater China. Oversee standardised management of all online and offline brand touchpoints, with core KPIs centred on brand influence and business conversion. Ensure strategies are actionable and measurable.
• End-to-End Offline Event Management Lead flagship brand events including large-scale industry exhibitions, customer summits and regional workshops. Own the full lifecycle from proposal planning, budget control, vendor management, on-site delivery to post-event performance review, with direct accountability for business conversion from events. Demonstrate robust capability to manage complex projects.
• Online Brand Reputation & Content Operations Lead the team to build content ecosystems covering official websites, social media and vertical industry platforms. Establish negative sentiment monitoring and emergency response protocols. Proactively leverage AI tools to boost content production efficiency and accelerate brand risk assessment and resolution.
• Team Management & Performance Optimisation Set clear team objectives and role allocation, streamline internal workflows, drive result-oriented deliverables, and continuously improve overall team capability and individual productivity.

Ideal Candidate Profile

• Result-oriented with strong achievement motivation: Focus on business outcomes rather than task completion. Capable of target decomposition and hands‑on execution, with strong intrinsic drive to deliver results.
• Critical thinking & solid operations mindset: Proven experience managing complex projects and cross-functional initiatives. Able to identify root causes and improve operational efficiency via process optimisation.
• Quick comprehension & decisive judgement: Able to accurately interpret business requirements and strategic priorities. Make data‑and AI‑assisted judgements and take ownership of decisions under fast‑paced, high‑pressure environments.
• Open-minded with strong cross‑domain adaptability: Agile thinking, capable of transferring mature practices from other industries without being constrained by sector‑specific conventions.
• Concise communicator & effective collaborator: Excel at cross‑departmental alignment, especially with sales and product teams. Deliver clear, succinct communication free of unnecessary rhetoric.
• Proactive AI adopter: Practical experience applying AI tools to solve business challenges and improve work efficiency.

Requirements

• Bachelor’s degree or above; no restriction on major or industry background.
• Minimum 5 years of working experience in marketing, branding or event planning, including at least 3 years of people management experience. Candidates with 3+ years of professional experience must have a proven track record of independently delivering complex projects or large-scale business initiatives.
• Fluent written and spoken English and Chinese. Familiar with the Greater China business landscape, capable of collaborating with overseas technical teams.
• Willing to travel regularly and adapt to intensive event cycles and fast‑growing business environment.
• Work location: Hong Kong.
• Applications are welcome from candidates holding IANG, Top Talent Pass Scheme or Quality Migrant Admission Scheme visas, as well as outstanding talents seeking to relocate to Hong Kong.

Preferred Qualifications

• Hands‑on success by applying AI tools to elevate brand operations, event planning or team management efficiency.
• Cross‑industry brand/marketing experience with diverse perspectives and cross‑domain integration capabilities.
• Track record of end‑to‑end delivery and proven business conversion for large international exhibitions and industry summits.

What We Offer

• High autonomy in decision‑making: Own Greater China brand strategy and execution. Report directly to Group CCO, enabling fast validation and rollout of strong ideas.
• Open growth platform: Industry background is not a prerequisite. Performance and deliverables are our core evaluation criteria; seniority and stereotypes do not limit progression.
• Accelerated career development: Deeply engage in end‑to‑end group brand building, work on complex cross‑regional and cross‑functional business scenarios, and grow alongside rapid business expansion.