Global Marketing Director — Brand, Growth & Data

Lalamove; Hong Kong; On-site; HKD 1,800,000 - 3,600,000; Full time

Job summary

Lalamove, Hong Kong-based, is seeking a Director of Marketing to lead our marketing function across international markets. The role reports to the COO and focuses on brand stewardship, digital growth, and loyalty programmes to accelerate driver and user acquisition.

You will build a high-performing, cross-cultural team, design data-driven campaigns, manage budgets, and coordinate with product, sales, and operations to expand in Asia, the Middle East, Europe, and the Americas.

Qualifications

• Brand stewardship across markets and PR capabilities.
• Digital marketing expertise to grow driver and user base.
• Proven track record with loyalty programmes.
• People management across cross-cultural teams.
• Clear communication to all levels of the organization.
• Data-driven mindset with analytics and insights.
• Stakeholder management across functions.

Responsibilities

• Develop and implement marketing plans and promotions to drive interest and sales across supply and demand.
• Lead user/driver leads via marketing strategy, including campaigns, events, digital marketing, and PR.
• Execute campaigns with tests, tracking, analysis, and recommendations.
• Define marketing organization structure and manage day-to-day team activities.
• Plan budget, scheduling, resources, annual marketing budget, P&L projections.
• Collaborate with business teams to develop branding strategies for products.
• Grow the marketing department and identify revenue opportunities within existing client base.
• Create processes between market and functional teams.
• Analyze competitive environment and consumer trends.

Skills

Brand stewardship

Digital marketing

Loyalty programs

People management

Communication

Data-driven

Stakeholder management

Marketing strategy

Job description

Lalamove, Hong Kong-based, is seeking a Director of Marketing to lead our marketing function across international markets. The role reports to the COO and focuses on brand stewardship, digital growth, and loyalty programmes to accelerate driver and user acquisition.

You will build a high-performing, cross-cultural team, design data-driven campaigns, manage budgets, and coordinate with product, sales, and operations to expand in Asia, the Middle East, Europe, and the Americas.