Digital Marketing & Acquisition Executive (Regional Scope)

Lalamove; Hong Kong; On-site; HKD 201,000 - 335,000; Full time

Job summary

Lalamove, a leading on-demand delivery platform, seeks an Executive to drive global user acquisition with a data-driven mindset. You will work across paid digital and owned channels, collaborating with Local City Teams to optimize campaigns and enhance brand reach.

The role requires 1+ year in digital marketing, degree in Business/Marketing, and familiarity with ad-tech platforms. Hong Kong base, with global scope and growth opportunities in a fast-paced environment.

Qualifications

• Degree in Business or Marketing required.
• 1+ year in digital marketing; more for senior level.
• Understanding of ad-tech, ad-tracking and biddable platforms.

Responsibilities

• Assist the manager to develop global growth strategy across paid digital and owned channels.
• Guide global media channels with Local City Teams, including earned and paid media.
• Recommend and monitor SEO and ASO strategies to drive traffic and brand awareness.
• Analyze acquisition efforts with data teams to uplift performance and local activations.
• Explore new channels and ad-tech to improve acquisition results.
• Lead performance A/B testing and design experiment framework.

Skills

Media planning

Social media

Digital campaigns

CRM

SEM

SEO

Education

Bachelor's degree in Business/Marketing

Tools

Facebook Ads Manager

Google Ads

DV360

Job description

At Lalamove, we believe in the power of community. Millions of drivers and customers use our technology every day to connect with one another and move things that matter. Delivery is what we do best and we ensure it is always fast and simple. Since 2013, we have tackled the logistics industry head on to find the most innovative solutions for the world’s delivery needs. We are full steam ahead to make Lalamove synonymous with delivery and on a mission to impact as many local communities as we can. We have massively scaled our efforts across Asia and now have our sights on taking our best in class technology to the rest of the world. And we need your help to get us there!

As Lalamove continues to expand super-fast – we are strengthening our digital and acquisition team in the marketing department. Looking for an Executive with result and data-driven and strong business mindset to acquire more new users globally

What you'll do:

• Assist the manager to develop global growth strategy including acquisition and activation in full funnel channels (covering paid digital and owned channels)
• Provide direction and monitor global media channels with Local City Team, including earned channels (including Twitter, Facebook, Instagram), paid channels (including facebook, google, programmatic, affiliate...etc.)
• Recommend, develop, monitor SEO and ASO strategies to generate traffic, drive the performance of campaigns, and to enhance brand awareness
• Optimize, monitor & analyse all acquisition efforts being run on various channels, By working with Local City Team and Data Analysis Team to dig out insights to drive performance uplift and formulate different local activations
• Explore new channel and ad-tech solution to improve the acquisition performance
• Drive performance A/B testing and workout the experiment framework to improve the channel efficiency

The must-haves:

• Problem-solver: To be able to identify & anticipate problems in order to be both proactive & reactive.
• User Empathy: To be able think from a perspective of a user & build user journeys which are seamless.
• High autonomy: Self-organized, passionate with a can-do attitude, and own end-to-end projects.
• Data-Driven: To utilize existing data on hand to make informed decisions
• Team-player: To be able to understand team challenges & to be able to build team empathy in while delivering results at the same time.
• Collaborative mindset: You will have to work with multiple stakeholders to plan, implement & measure all branding efforts & strategies across multiple markets.

What you'll need:

• Degree holder in Business, Marketing, or related discipline
• 1 year+ relevant experience in digital marketing (Media Planning, Social Media, Digital Campaign, CRM, SEM, SEO). More experience will consider as Senior Executive
• Understanding of digital marketing ad-tech, ad-tracking, all biddable ad platforms (Like Facebook Ad Manager, Google Awards, DV360 etc) and channel ecosystems
• Data and results-driven
• Proactive attitude and a team player

To all candidates- Lalamove respects your privacy and is committed to protecting your personal data.

This Notice will inform you how we will use your personal data, explain your privacy rights and the protection you have by the law when you apply to join us. Please take time to read and understand this Notice. Candidate Privacy Notice: https://www.lalamove.com/en-hk/candidate-privacy-notice