Global Digital Marketing & E‑Commerce Leader - Beauty

Michael Page International (HK) Ltd; Hong Kong; On-site; HKD 65,000 - 80,000; Full time

Job summary

Michael Page International (HK) Ltd seeks an Associate Director of Global Digital Marketing - Beauty to accelerate brand awareness, acquisition and online revenue across international markets. You will lead data-driven campaigns, user journeys and influencer programs to strengthen premium positioning.

The role requires 8+ years in digital marketing or e-commerce within beauty or consumer brands, with a track record in performance marketing and cross-border execution.

Qualifications

• 8+ years of experience in Digital Marketing, E-commerce or Brand Marketing.
• Experience driving online revenue growth and performance marketing across markets.
• Strong network with KOLs, agencies and media partners.
• Fluent in English; Cantonese/Mandarin an advantage.

Responsibilities

• Develop and execute global digital marketing strategies aligned with growth.
• Drive customer acquisition, engagement, retention and conversion internationally.
• Lead online revenue growth across D2C and marketplace channels.
• Navigate social media, content planning and influencer partnerships.
• Optimize customer journeys to improve conversion and CLV.
• Oversee content localization and brand standards across markets.

Skills

Digital marketing

E-commerce

Growth marketing

Brand marketing

Social media

CRM

Leadership

Influencer marketing

Stakeholder management

Tools

Shopee

TikTok

Meta (Facebook)

Google Ads

Instagram

Job description

Michael Page International (HK) Ltd seeks an Associate Director of Global Digital Marketing - Beauty to accelerate brand awareness, acquisition and online revenue across international markets. You will lead data-driven campaigns, user journeys and influencer programs to strengthen premium positioning.

The role requires 8+ years in digital marketing or e-commerce within beauty or consumer brands, with a track record in performance marketing and cross-border execution.