Global Retail Brand Experience & Portfolio Lead

Michael Page International (Hong Kong) Limited; Hong Kong; On-site; HKD 1,000,000 - 1,400,000; Full time

Benefits offered by this job

Competitive package

Job summary

Michael Page International (Hong Kong) Limited is seeking a senior Retail Marketing leader to own international portfolios and translate global strategies into local market plans. The role drives premium brand experiences and retail growth across markets.

The ideal candidate has 10+ years in retail/brand marketing with international exposure and a proven track record in portfolio management, merchandising and multi-market collaboration.

Qualifications

• 10+ years of experience in Retail Marketing, Trade Marketing, Portfolio/Category Management or related fields with international exposure.
• Experience in premium consumer goods, luxury retail, beauty, fashion, watches or jewellery preferred.
• Proven track record of developing and executing portfolio, marketing and customer experience strategies.
• Experience working across multi-market environments with diverse stakeholder groups.
• Strong analytical, planning and project management capabilities.

Responsibilities

• Own the development and performance of key product portfolios across international retail markets.
• Translate global brand and category strategies into effective local market plans.
• Lead retail marketing initiatives, seasonal activations and promotional campaigns to drive growth.
• Develop and implement visual merchandising strategies that enhance customer experience and brand consistency.
• Manage portfolio forecasting, assortment planning and retail performance analysis.
• Partner with retail, supply chain and global stakeholders to optimise execution and commercial results.
• Support new retail market launches through impactful customer engagement and in-store activation strategies.
• Monitor market trends, consumer insights and competitor activity to identify growth opportunities.
• Manage external agencies and suppliers to deliver high quality marketing and merchandising solutions.
• Conduct regular market visits to ensure excellence in retail execution and adherence to brand standards.

Job description

Michael Page International (Hong Kong) Limited is seeking a senior Retail Marketing leader to own international portfolios and translate global strategies into local market plans. The role drives premium brand experiences and retail growth across markets.

The ideal candidate has 10+ years in retail/brand marketing with international exposure and a proven track record in portfolio management, merchandising and multi-market collaboration.