Global Retail Marketing & Brand Experience Leader

Michael Page International (HK) Ltd; Hong Kong; On-site; HKD 1,000,000 - 1,800,000; Full time

Benefits offered by this job

Global exposure

Competitive package

Job summary

Michael Page International (HK) Ltd seeks a Global Portfolio, Retail Marketing & Brand Experience Manager to drive portfolio strategy across international markets and execute premium retail campaigns.

The role translates global brand strategies into local market plans, leads seasonal activations, and enhances customer experience through visual merchandising and analytics. Global expansion and high-impact partnerships are core to this position.

Qualifications

• 10+ years of experience in Retail Marketing, Trade Marketing (within a retail environment rather than traditional FMCG), Portfolio Management or Category Management, with exposure to international markets.
• Proven experience working within premium consumer goods, luxury retail, beauty, fragrance, fashion, watches or jewellery.
• Strong track record of developing and executing successful portfolio, marketing and customer experience strategies.
• Experience working across international or multi market environments with diverse stakeholder groups.
• Commercially minded with strong analytical, planning and project management capabilities.
• Exposure to visual merchandising, retail activation and in store customer engagement initiatives.
• Confident influencing senior stakeholders and collaborating across cross functional teams.
• Entrepreneurial, proactive and comfortable operating in a fast paced, growth oriented environment.

Responsibilities

• Own the development and performance of key product portfolios across international retail markets.
• Translate global brand and category strategies into effective local market plans.
• Lead retail marketing initiatives, seasonal activations and promotional campaigns to drive growth.
• Develop and implement visual merchandising strategies that enhance customer experience and brand consistency.
• Manage portfolio forecasting, assortment planning and retail performance analysis.
• Partner with retail, supply chain and global stakeholders to optimise execution and commercial results.
• Support new retail market launches through impactful customer engagement and in-store activation strategies.
• Monitor market trends, consumer insights and competitor activity to identify growth opportunities.
• Manage external agencies and suppliers to deliver high quality marketing and merchandising solutions.
• Conduct regular market visits to ensure excellence in retail execution and adherence to brand standards.

Skills

Retail Marketing

Trade Marketing

Portfolio Management

Category Management

Job description

Michael Page International (HK) Ltd seeks a Global Portfolio, Retail Marketing & Brand Experience Manager to drive portfolio strategy across international markets and execute premium retail campaigns.

The role translates global brand strategies into local market plans, leads seasonal activations, and enhances customer experience through visual merchandising and analytics. Global expansion and high-impact partnerships are core to this position.