Founding Sales Representative

Leadingnation; Hong Kong; Hybrid; HKD 300,000 - 600,000; Full time

Benefits offered by this job

Uncapped commission

Growth opportunities

Hybrid work model

Sales enablement tools

Job summary

APEIRON – An Innovative Start-up in Smart Security Systems in Hong Kong seeks a Founding Sales Representative to establish the brand across HK and lay foundations for global distribution. You will build a multi-channel sales strategy from the ground up.

The role requires a proven sales track record (3–5 years), fluency in English and Cantonese, and a hunter mentality. You will work closely with the founder, pursue B2B partnerships with installers and distributors, and help shape the sales

Qualifications

• Proven track record in B2B sales with 3–5 years of experience.
• Experience partnering with installers, security integrators, or distributors is preferred.
• Comfortable presenting to senior stakeholders and decision-makers.
• Ability to build and manage a multi-channel sales plan from scratch.

Responsibilities

• Multi-Channel Sales Execution: identify, pitch, and onboard system installer companies and security integrators.
• Distribution Development: build relationships with electronics distributors and retailers in Hong Kong.
• Sales Strategy & Operations: develop pitches, map the competitive landscape, define processes and CRM usage.

Skills

B2B sales

Channel partnerships

Prospecting

CRM management

English & Cantonese

Storytelling

Tools

HubSpot

Salesforce

Job description

Join a Local Tech Pioneer!

Position: Founding Sales Representative

Company: APEIRON – An Innovative Start-up in Smart Security Systems

Location: Tsim Sha Tsui (Hybrid Role – Office, Field, Remote)

Type: Full-time

Compensation: Base Salary + High-Potential Commission & Bonus Scheme

About Us

At APEIRON, we believe everyone deserves to feel safe and in control. After a year of intense R&D, we are launching a breakthrough suite of smart security systems designed for the modern homeowner. Our products blend intuitive design with cutting-edge technology to offer unparalleled protection and peace of mind.

We are not just selling devices; we are building an ecosystem. As we move from product development to market conquest, we are looking for a dynamic, results-driven founding sales professional to be the driving force behind our commercial success. This is a ground-floor opportunity to shape the sales strategy and grow with a promising tech startup.

Your Mission

Your primary mission is to establish APEIRON as a leading brand in the smart security space across Hong Kong and lay the foundation for global distribution. You will be responsible for building and executing a multi-channel sales strategy from the ground up.

Key Responsibilities

1. Multi-Channel Sales Execution:

• B2B Partnerships: Identify, pitch, and onboard system installer companies and security integrators as key partners.

• Distribution Development: Build and manage relationships with electronics distributors and retailers in Hong Kong. Research and initiate contact with potential overseas distributors in target markets.

2. Sales Strategy & Operations:

• Develop and test sales pitches, presentations, and demos tailored to each customer segment (homeowner, installer, distributor).

• Map the competitive landscape and refine our unique value proposition.

• Help define sales processes, CRM implementation (e.g., HubSpot, Salesforce), and reporting metrics.

• Provide critical market feedback to the product and leadership teams.

3. Market Expansion & Brand Building:

• Represent APEIRON at industry events, trade shows, and networking forums.

• Develop co-marketing initiatives with installer and distribution partners.

• Support the creation of sales collateral and case studies.

• Optional Extended Scope (Voluntary & Flexible): For candidates with relevant interest & capability, additional ad-hoc marketing tasks can be assigned, including social media management (IG/FB/LinkedIn), basic SEO, digital media scaling, and marketing material production assisted by AI tools & platforms such as Media Compass.

Who We Are Looking For

• Proven Sales Track Record: Minimum 3–5 years of experience in sales (to businesses or channel partners); both seasoned senior sales professionals and promising junior talents with strong self-learning ability are welcome to apply.

• Sector familiarity in IoT/Smart Home, Consumer Electronics, Security Systems, Construction/Home Renovation, or Distribution is highly preferred.

• Hunter Mentality: You are a self-starter, proactive, excel at opening new doors independently and creating opportunities from scratch; capable of working autonomously with minimal supervision while the founder focuses on other core startup affairs. Comfortable with ambiguity and building processes.

• Tech-Savvy Storyteller: You can quickly understand and passionately articulate the benefits of technology. Adapt at giving compelling product demonstrations.

• Strategic & Hands-On: Able to think strategically about market channels, and ready to deliver frontline execution independently.

• Exceptional Communicator: Fluent in English and Cantonese (written and spoken); Mandarin is a strong advantage.

• Highly Self-Motivated & Passionate: Thrive in an early-stage startup environment, work closely and collaboratively with the company founder, and maintain professional workplace etiquette & dress code.

• Resilient & Adaptable: Startup life is dynamic; you learn quickly from setbacks and are driven by challenges.

• Bonus Preference: Candidates with basic marketing awareness or willingness to take on supplementary social media & digital marketing work will be prioritized.

What We Offer

• Foundational Role: Be employee #X. This is not just a job; it's a career-defining opportunity to build the sales function and have a massive impact.

• A reasonable base salary to provide stability.

• An uncapped, high-potential commission and bonus scheme directly tied to your sales figures. Your success directly fuels your earnings.

• Growth Path: This role is designed to grow into a Head of Sales or Commercial Director position as the team expands.

• Dynamic Environment: A collaborative, innovative, and supportive culture where your ideas are valued.

• Tools & Resources: All the necessary tools (hardware, software, marketing support) to help you succeed.