Manager, Sales Development, SME & Growth

Airwallex (Hong Kong) Limited; Hong Kong; On-site; HKD 900,000 - 1,500,000; Full time

Job summary

Airwallex (Hong Kong) Limited in Hong Kong is seeking an SDR Manager to lead and scale a high-performing SDR team focused on generating and qualifying leads for the Hong Kong SME and Start-up market. You will coach the team, refine demand generation processes, and ensure robust pipeline development.

You will design scalable sales development procedures, collaborate with Marketing and Account Executives, and drive continuous improvement in outreach and conversion metrics in a fast-growing fintech

Qualifications

• 7+ years of sales or business development experience, with at least 3 years in direct managerial role leading SDR or outbound teams.
• Strong data-driven approach to coaching and performance optimization.
• Experience in fintech, SaaS, or financial services is preferred.

Responsibilities

• Own the day-to-day SDR operating rhythm, including hiring, onboarding, and ramp plans.
• Monitor pipeline quality and conversion metrics to ensure targets are met.
• Lead, coach, and scale a team of SDRs initiating contact with potential customers through multi-channel outreach.
• Drive team performance to move high-quality leads through the funnel and secure qualified meetings.
• Train SDRs on developing prospect relationships and seamless hand-offs to sales.
• Oversee CRM activity, contact management, and pipeline accuracy for accurate reporting.
• Collaborate with Marketing to refine targeting and messaging; partner with AE leaders to optimize handovers.

Skills

Leadership

Revenue targets

Customer focus

Process design

Team collaboration

Prioritization

Curiosity

Communication

Fintech familiarity

Job description

You’re humble and collaborative; turn zero‑to‑one ideas into real products, and you “get stuff done” end-to-end. You use AI to work smarter and solve problems faster. Here, you’ll tackle complex, high‑visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you, let’s build what’s next.

Based out of our Hong Kong office, this role will be focused on leading and scaling a team of Sales Development Representatives (SDRs) responsible for generating and qualifying leads that build Airwallex’s Hong Kong SME / Start Up sales pipeline. As an SDR Manager, you should be excited about coaching a high-performing team to engage with prospects, identify high-value opportunities, and optimize early sales funnel activities.

You are used to delivering value in complex situations and are energized by mastering new and existing products. You excel at designing, optimizing, and building processes—actively leading the development of demand generation strategies, refining Airwallex’s value proposition, and creating key tools and assets for your team.

As our business continues to grow, you will play a critical role in scaling our pipeline and developing talent. If you are a strategic leader, hungry, persistent, and a great team builder, we want to hear from you!

Responsibilities:

Own the day-to-day SDR operating rhythm, including hiring, onboarding, ramp plans, 1:1s

Monitor pipeline quality and conversion metrics, and ensure each SDR has the tools, training, and support required to consistently achieve their target.

Lead, coach, and scale a team of SDRs initiating contact with potential customers through multi-channel outreach and structured customer journey touch points.

Drive team performance to consistently move high-quality leads through the funnel, connect them with salespeople, and secure qualified meetings.

Train and guide SDRs on developing prospect relationships, using effective questioning techniques to uncover needs, and preparing seamless hand-offs to the sales team.

Oversee CRM activity, contact management, and pipeline accuracy to ensure precise reporting and forecast predictability.

Strategize and test innovative outreach methods, cadence structures, and best practices to continually lift conversion metrics.

Establish and document operational best practices as the Hong Kong SDR team grows and evolves.

Collaborate closely with Marketing leadership to provide field insights, refine targeting, and align messaging with target audience needs.

Partner with Account Executive leaders to optimize the handover process, SLA adherence, and first-call conversion rates.

What You Bring:

Proven Leadership: Minimum of 7 years of relevant sales or business development experience, with at least 3 years in a direct managerial role leading high-volume SDR or outbound sales teams.

Target-Oriented: Motivated by stretch revenue targets, team quotas, and building high-reward, performance-driven sales cultures.

Customer-Focused: Passionate about understanding prospect businesses and using data-driven insights to coach your team through complex problem-solving.

Process-Driven: Adept at designing, documenting, and enforcing scalable sales development procedures to maintain high efficiency and quality.

Team Leader & Collaborator: Exceptional track record of recruiting, mentoring, and retaining top talent while fostering strong cross-functional partnerships.

Master Prioritizer: Strong strategic judgment to manage team workload, allocate resources effectively, and prioritize top revenue-driving activities.

Obsessively Curious: Analytical mindset that digs deep into operational metrics, conversion bottlenecks, and prospect insights to continuously refine strategy.

Superior verbal and written communication skills with strong presentation abilities.

Deep domain interest or direct experience in fintech, SaaS, or financial services.

Self-starter capable of driving direction and team stability within a hyper-growth environment.