Brand Growth Manager, FMCG | Hong Kong

Gfi World; Tsuen Wan; On-site; HKD 300,000 - 520,000; Full time

Job summary

Gfi World in Hong Kong is seeking an Assistant Brand Manager / Brand Manager to drive market strategies, pricing and communications plans. You will lead ATL/BTL efforts and collaborate with designers to ensure brand guideline alignment across online and social media.

The role requires a marketing degree and at least 2 years of FMCG experience in Hong Kong, with a proactive, detail‑oriented mindset and ability to manage multiple tasks under pressure.

Qualifications

• University degree in Marketing or related discipline.
• Marketing experience from FMCG industry for at least 2 years+ (Hong Kong market).
• Proactive, detail-oriented and willing to work under pressure and take up new challenges.
• Good business sense, logical mind-set with good communication and project management skills, and ability to handle multiple tasks and meet tight deadlines.

Responsibilities

• Develop and execute market strategies including ATL/BTL and communication plans.
• Establish Brand positioning and pricing strategies.
• Work on annual A&P budget planning with monthly monitoring and control.
• Collaborate with marketing team and designers on visuals for online and social media, aligned with brand guidelines.

Skills

Brand management

Market strategy

Market research

Communication

Project management

Attention to detail

Education

Bachelor's degree in Marketing or related

Job description

Gfi World in Hong Kong is seeking an Assistant Brand Manager / Brand Manager to drive market strategies, pricing and communications plans. You will lead ATL/BTL efforts and collaborate with designers to ensure brand guideline alignment across online and social media.

The role requires a marketing degree and at least 2 years of FMCG experience in Hong Kong, with a proactive, detail‑oriented mindset and ability to manage multiple tasks under pressure.