Ecommerce Specialist

Heaven Gifts; Hong Kong; On-site; HKD 600,000 - 900,000; Full time

Job summary

Heaven Gifts is seeking a seasoned e-commerce operations lead to manage the day-to-day running of its overseas DTC site. You will oversee Shopify maintenance, page updates, product listings, campaign settings, and logistics coordination to ensure smooth operations across markets.

You will drive on-site SEO and content strategies, analyze metrics with GA4 and Shopify Analytics, and collaborate with marketing, design, and content teams to maximize ROI.

Qualifications

• Bachelor's degree or above in Marketing, E-commerce, International Trade, English, Data Analytics, or related fields.
• 5+ years of operational experience in overseas independent sites, DTC websites, or cross-border e-commerce.
• Experience building and deeply operating Shopify sites from 0 to 1 is highly preferred.
• Proficient in Shopify backend operations and site workflows, including domains, themes, product management, payments, logistics, plugin configurations, and Shopify Markets.
• Hands-on experience with basic SEO practices, including keyword research, TDK optimization, site architecture, and content optimization.
• Strong analytical skills with proficiency in GA4, Shopify Analytics, Google Search Console, or other web analytics tools.
• Deep understanding of core metrics for overseas DTC websites and ability to make operational judgments based on business objectives.
• Excellent project management and cross-departmental collaboration skills.
• Good command of written English with ability to conduct English page content reviews, basic copywriting optimization, and data reporting.
• Clear logical thinking, strong execution capabilities, and high data sensitivity.

Responsibilities

• Manage day-to-day operations of the overseas DTC independent website, including Shopify site maintenance, page updates, product listings, campaign configurations, and payment/logistics coordination.
• Participate in setup and optimization of independent sites from scratch, contributing to site architecture, navigation, page layouts, product display logic, and content modules.
• Drive on-site SEO and content strategies, including keyword research, TDK optimization, site structure improvements, and internal linking.
• Track and analyze core website metrics including traffic, user behavior, add-to-cart rate, conversion rate, cart abandonment rate, repurchase rate, CPA, and ROAS.
• Identify pain points and propose actionable strategies to optimize landing pages, product pages, navigation paths, and payment flows.
• Partner with media buying, brand marketing, content, and design teams to enhance conversion efficiency and maximize advertising ROI.
• Plan and execute website campaigns aligned with brand calendar, new product launches, promotions, and regional market demands.
• Establish and refine SOPs for independent site operations, including daily operational workflows, page update guidelines, data review templates, and pre-launch checklists.

Job description

You will be responsible for the day-to-day operation of an overseas DTC (Direct-to-Consumer) independent website. This role involves managing Shopify site maintenance, page updates, product listings, campaign configurations, and payment/logistics coordination. You will participate in the setup and optimization of independent sites from scratch, drive SEO and content strategies, analyze website metrics to optimize conversion, and collaborate across teams to maximize advertising ROI.

Key Responsibilities

• Manage daily operations of the overseas DTC independent website, including Shopify site maintenance, page updates, product listings, campaign configurations, and payment/logistics coordination
• Participate in setup and optimization of independent sites from scratch, contributing to site architecture, navigation, page layouts, product display logic, and content modules
• Drive on-site SEO and content strategies, including keyword research, TDK optimization, site structure improvements, and internal linking
• Track and analyze core website metrics including traffic, user behavior, add-to-cart rate, conversion rate, cart abandonment rate, repurchase rate, CPA, and ROAS
• Identify pain points and propose actionable strategies to optimize landing pages, product pages, navigation paths, and payment flows.1
• Partner with media buying, brand marketing, content, and design teams to enhance conversion efficiency and maximize advertising ROI
• Plan and execute website campaigns aligned with brand calendar, new product launches, promotions, and regional market demands
• Establish and refine SOPs for independent site operations, including daily operational workflows, page update guidelines, data review templates, and pre-launch checklists

About you

• Bachelor's degree or above, preferably in Marketing, E-commerce, International Trade, English, Data Analytics, or related fields
• 5+ years of operational experience in overseas independent sites, DTC websites, or cross-border e-commerce
• Experience building and deeply operating Shopify sites from 0 to 1 is highly preferred
• Proficient in Shopify backend operations and site workflows, including domains, themes, product management, payments, logistics, plugin configurations, and Shopify Markets
• Hands-on experience with basic SEO practices, including keyword research, TDK optimization, site architecture, and content optimization
• Strong analytical skills with proficiency in GA4, Shopify Analytics, Google Search Console, or other web analytics tools
• Deep understanding of core metrics for overseas DTC websites and ability to make operational judgments based on business objectives
• Excellent project management and cross-departmental collaboration skills
• Good command of written English with ability to conduct English page content reviews, basic copywriting optimization, and data reporting
• Clear logical thinking, strong execution capabilities, and high data sensitivity