E- commerce and social media specialist

aXimed HK Limited; Hong Kong; On-site; HKD 360,000 - 600,000; Full time

Job summary

aXimed HK Limited in Hong Kong is seeking a results-driven Digital Marketing & e-commerce Specialist to manage our Shopify store and optimize SEO. You will execute email marketing with Klaviyo/Mailchimp, run Facebook/Instagram campaigns, analyze GA4 data, and collaborate on CRO to boost revenue and customer acquisition.

Attention to detail, ability to work independently, and immediate availability are highly valued. Experience with Chinese social platforms is a plus.

Qualifications

• Experience managing Shopify stores and optimizing e-commerce performance.
• Proven ability in SEO, keyword research and content optimization.
• Skilled in social media management and content creation.
• Familiar with GA4 and Google Search Console for analytics.

Responsibilities

• Manage and optimize our Shopify store.
• Develop and execute SEO strategies to improve rankings and traffic.
• Create and publish engaging content across social platforms.
• Monitor website performance using GA4 and GSC.
• Identify CRO opportunities and implement improvements.
• Plan and execute email campaigns via Klaviyo or Mailchimp.
• Launch and manage initiatives that boost revenue and customer acquisition.
• Analyse customer behavior and provide data-driven recommendations.
• Manage Facebook ad campaigns including setup and optimization.
• Plan and run Instagram ads to drive brand awareness and conversions.
• Identify, engage and manage KOL/KOC partnerships to amplify reach.
• Stay updated on e-commerce and digital marketing trends.

Skills

Shopify

SEO

Social media

GA4

Email marketing

Klaviyo

Analytics

Self-motivated

Immediate start

Tools

Shopify

Google Analytics 4

Google Search Console

Klaviyo

Mailchimp

Facebook Ads

Instagram Ads

TikTok Ads

WeChat

Job description

Job Responsibilities

Manage and optimize our Shopify store

Develop and execute SEO strategies to improve rankings and organic traffic

Create and publish engaging content across social media platforms

Monitor and analyse website performance using Google Analytics and Google Search Console

Identify and implement Conversion Rate Optimization (CRO) opportunities

Plan and execute email marketing campaigns

Launch and manage initiatives that increase revenue and customer acquisition

Analyse customer behaviour and provide recommendations based on data

Manage and optimize Facebook ad campaigns, including setup, monitoring, and performance tuning

Plan and execute Instagram advertising campaigns to drive brand awareness and conversions

Identify, engage, and manage KOL/KOC partnerships to amplify brand reach and credibility

Stay updated on e-commerce and digital marketing trends

Requirements

Experience managing Shopify stores

Strong understanding of SEO, keyword research, and content optimization

Experience with social media management and content creation

Familiarity with Google Analytics 4 and Google Search Console

Experience with email marketing platforms such as Klaviyo or Mailchimp

Manage and optimize Facebook ad campaigns, including setup, monitoring, and performance tuning

Plan and execute Instagram advertising campaigns to drive brand awareness and conversions

Identify, engage, and manage KOL/KOC partnerships to amplify brand reach and credibility

Analytical mindset with the ability to translate data into actions

Ability to work independently and drive projects forward

Immediate available is highly preferable

Nice to Have

Experience within dietary supplements, health, wellness, or nutrition products

Experience with paid advertising (Google Ads, Meta Ads, TikTok Ads)

Knowledge of influencer or affiliate marketing

Basic understanding of Shopify theme customization

Knowledge of Red note, WeChat and Chinese social media